Media intelligence solutions company Meltwater announced a partnership with social media management and engagement brand, Sprout Social. The new partnership aims to enable businesses to engage intelligently with their audience based on insights extracted from news and social.
Meltwater has a comprehensive media intelligence platform which will offer insights to power Sprout Social's social engagement platform and help find the right message, to reach the right person, at the right time. Insights can expose the path to influence and purchase and change the way decisions are made, not just in marketing or sales, but also across the organisation.
Jorn Lyseggen, CEO and Founder of Meltwater said, "Meltwater's core expertise is to extract insights, and we made a strategic decision to partner with a top player for social engagement. We researched more than 100 companies and chose Sprout Social because it has one of the strongest social engagement products in the market with unrivaled user friendliness."
Earlier this year, Meltwater announced that it had invested USD 25 million and 100 man-years on reinventing their flagship media intelligence product. Meltwater Buzz has been Meltwater's main social offering. Its listening functionality is now integrated into the new intelligence platform, and going forward it will leverage Sprout Social for social engagement.
Sprout's engagement tools work to help users discover, respond to, and interact across Twitter, LinkedIn, Facebook, Google+, and Instagram from one interface.
"Engagement through social channels is increasingly critical for brand success," said Justyn Howard, CEO, Sprout Social. "Our partnership with Meltwater brings world-class capabilities together to create remarkable customer experiences and further promote meaningful engagement."
Together with Sprout Social, Meltwater will offer three different packages – enterprise, team, and basic.