Top Story

e4m_logo.png

Home >> Digital >> Article

Meghana Bhat joins ScoopWhoop as Chief Strategy Officer

18-November-2016
Font Size   16
Share
Meghana Bhat joins ScoopWhoop as Chief Strategy Officer

ScoopWhoop Media has appointed marketing strategist Meghana Bhat as the Chief Strategy Officer. Bhat was previously with Webchutney as National Creative Director and Chief Operating Officer.

With over a decade’s experience in digital & experiential marketing, Bhat comes to ScoopWhoop where she will be responsible for positioning the brand in the B2B space and creating thought leadership around content marketing and native advertising with decision makers at brand/advertiser end.

 Speaking on the announcement, Rishi Mukherjee, COO & Co-Founder, ScoopWhoop said, “I am excited to have Meghana joining our ScoopWhoop family. We are in the midst of a major transition, and we look forward to working with Meghana, as her skills and expertise will be instrumental to our growth.”

 Commenting on her role, Bhat says, “I believe ScoopWhoop truly represents young India - its passions, culture & experiences. The brand is at the cusp of major growth curve and I’m excited to help tap into all of that tremendous knowledge and influence in meaningful ways.” 

She started her career as a copywriter at Dentsu-Webchutney. In her past roles, she has worked closely on brands like Bacardi, Coca-Cola, MasterCard, Tata Tea and Unilever amongst others, as she challenged the notion of what ‘creatives’ can do by achieving record revenue and new business growth.

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group