Global Internet advertising network provider MediosOne, part of the Ybrant family, has entered into a business partnership with Integrid Media, which is a Mumbai-based integrated media solutions provider. This business relationship will place Integrid Media as the exclusive representative of MediosOne in India. Integrid Media delivers integrated media solutions, allowing advertisers the convenience of a single point for all their media requirements.
“We are excited to enter into this partnership with Integrid. As our partner to exclusively represent sales and publisher on behalf of MediosOne within India, we see a tremendous breakthrough into Indian markets. As part of the Ybrant family, MediosOne is leveraging existing relationships in India and this new relationship will further the strength,” commented Brad Cohen, CEO, MediosOne.
Anil Mishra, Founder and CEO, Integrid, said, “We are looking forward to working with MediosOne. Their sophisticated methodologies and tools will bring proven global digital marketing practices to Indian markets. The services we offer will thereby bring the highest ROI to the Indian marketer.”
Suresh Reddy, Chairman, Ybrant Technologies, commented, “Integrid has phenomenal relationships. Hence partnering with Anil and his team at Integrid gives us unique access to serve top-brand advertisers, direct marketers and marketing agencies across India.”
According to an IAMAI report on the Indian market, the Internet user base in India is expected to grow to 54 million by March 2008. In view of this fast growth, such partnerships are bound to throw up innovative ways of serving the digital consumer better. Ybrant, MediosOne and Integrid can collectively leverage on the tremendous evolving space for growth.
MediosOne is one of the operating units of Ybrant, which focuses on delivering graphical and contextual banners to users from around the world. It targets users locally by using advanced geo-targeting technology to reach users in their native language. Integrid Media provides an entire range of online solutions from planning and buying for an entire Internet campaign, to creative design, website maintenance and enhancement, and post-campaign analysis.