Top Story

e4m_logo.png

Home >> Digital >> Article

MEC named 2016 Media Agency Partner of the Year, Americas, by Adobe

23-March-2017
Font Size   16
Share
MEC named 2016 Media Agency Partner of the Year, Americas, by Adobe

MEC has been named the 2016 Agency Partner of the Year, Americas, by Adobe, the leader in digital marketing and digital media solutions, during this year’s Partner Day at Adobe Summit, The Digital Marketing Conference. The award was presented to MEC by Matt Thompson, Executive Vice President of Worldwide Field Operations at Adobe and Jay Dettling, Vice President of Global Partners at Adobe.

The accolade recognizes MEC’s commitment to create data-driven and innovative brand communication, and celebrates the successful work the two companies delivered together in 2016.

“Data is at the heart of everything MEC does and with Adobe’s powerful digital marketing tools, we have been able to create end-to-end solutions, from finding audiences to connecting them with the right content to enable a personalized brand experience,” said Carl Fremont, Global Chief Digital Officer at MEC. “We are proud that our teams’ hard work is being recognized by Adobe though this award.”

“We are pleased to recognize MEC as the FY2016 Americas Media Agency Partner of the Year,” said Jay Dettling, Vice President of Global Partners, Adobe. “MEC has worked tirelessly to evolve its data and audience activation strategy with clients and we look forward to working with them on this even more in 2017.”

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.