Top Story

e4m_logo.png

Home >> Digital >> Article

MEC appoints Rahul Karthikeyan as Digital Head - West

17-December-2015
Font Size   16
Share
MEC appoints Rahul Karthikeyan as Digital Head - West

MEC has appointed Rahul Karthikeyan as Digital Head, West. Based out of Mumbai, Rahul will report to Vishal Chinchankar, Digital Leader, MEC India and will lead the Digital team in scaling up the new business initiatives.

Speaking on the appointment, T Gangadhar, MD, MEC India said, “We are pleased to have found a quality leader to head our digital operations. Given his rich experience and knowledge, I have no doubt that Rahul will add more value to our business.”

Vishal Chinchankar, Digital Leader, MEC India added, “We have been building a strong and experienced team of digital specialists and we are happy to have found a person to drive the West zone business. Rahul will specifically focus on driving greater digital innovation and continued growth for our clients with an emphasis on content driven strategies.”

 "It is an honor to be part of this leading organization. This opportunity has provided me a great platform to further showcase and enhance client’s digital focus and their integrated media approach,” said Rahul Karthikeyan about his new role.

With over 9 years of experience in Digital Strategy, Media Planning/Buying, Product Integrations, Campaign Management as well as the P/L for Brand and Performance, Rahul has worked with clients across categories like Amazon, Flipkart, SBI, Accenture and P&G.

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016