MEC has appointed Rahul Karthikeyan as Digital Head, West. Based out of Mumbai, Rahul will report to Vishal Chinchankar, Digital Leader, MEC India and will lead the Digital team in scaling up the new business initiatives.
Speaking on the appointment, T Gangadhar, MD, MEC India said, “We are pleased to have found a quality leader to head our digital operations. Given his rich experience and knowledge, I have no doubt that Rahul will add more value to our business.”
Vishal Chinchankar, Digital Leader, MEC India added, “We have been building a strong and experienced team of digital specialists and we are happy to have found a person to drive the West zone business. Rahul will specifically focus on driving greater digital innovation and continued growth for our clients with an emphasis on content driven strategies.”
"It is an honor to be part of this leading organization. This opportunity has provided me a great platform to further showcase and enhance client’s digital focus and their integrated media approach,” said Rahul Karthikeyan about his new role.
With over 9 years of experience in Digital Strategy, Media Planning/Buying, Product Integrations, Campaign Management as well as the P/L for Brand and Performance, Rahul has worked with clients across categories like Amazon, Flipkart, SBI, Accenture and P&G.