Measurability is a major advantage with the web: K Vaitheeswaran

Measurability is a major advantage with the web: K Vaitheeswaran

Author | exchange4media News Service | Saturday, Oct 22,2011 8:15 AM

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Measurability is a major advantage with the web: K Vaitheeswaran

“What gets measured gets managed. Measurability is a major advantage with the web. We get to observe the results from specific marketing campaigns. However, grey areas still creep in while understanding close linkages between mass media campaigns and the end-results,” observes K Vaitheeswaran, Founder & COO, Indiaplaza. More

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