Hardcastle Restaurants Private Limited (HRPL), a Master Franchisee for West & South India operations of McDonald’s and a subsidiary of Westlife Development Limited has announced the appointment of Kedar Teny as Director-Marketing and Digital. Teny’s primary responsibility will be to spearhead and shape the marketing agenda for the brand across consumer engagement platforms.
Teny will directly report to Smita Jatia, Managing Director, McDonald’s India (West & South).
Teny started his career in advertising and worked on many iconic brands at Lowe Worldwide in India and South East Asia, and thereon made the shift to marketing at Airtel and then Unilever. He brings with him seventeen years of extensive experience in the field of brand management, strategic planning, and advertising.
Speaking on the appointment, Smita Jatia, Managing Director, McDonald’s India (West & South) said, “We have strengthened our senior management team with the appointment of Kedar Teny as Director – Marketing and digital. As we make a coordinated and concerted push to augment our status as an innovator and disruptor in the QSR industry, Kedar’s immense creativity and strategic thinking will help strengthen the McDonald’s position in the market. Kedar is joining us at a hugely exciting time. With the expansion of new communications channels and developments across our growing product mix, he will be instrumental in leading and developing successful multi-channel marketing solutions in a fast paced and competitive digital environment.”
Kedar Teny, a music aficionado and a cricket enthusiast holds a Masters in Business Administration, with a specialization in Marketing, from the Institute of Management Studies, Indore.