Global marketing communications consultancy Maxus has announced the appointment of Vivek Ballabh as the General Manager – Maxus Digital for North India.
Ballabh joins Maxus from Cheil India, where he managed the media operations for multiple clients. He brings with him extensive experience in digital marketing and branding which enables a significant understanding in planning/executing various integrated digital campaigns. In a career spanning 14+ years, he has worked with leading agencies/companies - these being Cheil India, Monster.com, Webchutney, Digitas and Razorfish etc. His body of work also includes working with several fortune 500 brands like HP, Samsung, AMD, Fritolays, 7Up, Microsoft, Makemytrip.com, Maruti Suzuki, Axis Bank, Nestle, Dabur and Airtel among others.
Ballabh started his career with the online marketing domain with Careercommunity.com which launched Winjobs.com. He has spent 2 years at Monster.com as a Brand Manager where he handled marketing operations for South East Asian markets. With over 5 years spent at Digitas and Razorfish, he launched the digital media practice and also setup a SEM centric off-shore centre of 120 people, catering to the group’s business needs worldwide.
Commenting on the new appointment Vishal Jacob, National Director, Maxus said, “Vivek brings invaluable experience in digital marketing. He brings the right mix of talent, experience and enthusiasm we seek to inject into our talent pool and will help the Maxus team in Delhi take a leap forward. The mandate for Vivek is to consolidate and grow the North operations which I'm sure he will do a fabulous job of and successfully achieve all milestones”
Elaborating on his new role Ballabh said, “I believe the digital revolution has just taken off in this market and the times ahead will be more exciting than ever. Brands have evolved in their digital thinking and Maxus is strongly poised to deliver cutting edge digital innovations, leading to more meaningful brand and consumer connections. I look forward to working closely with the super talented and energetic team that exists within the agency.”