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Maxus named Best Digital and Social Media Agency of the Year at exchange4media’s IDMA 2015

08-June-2015
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Maxus named Best Digital and Social Media Agency of the Year at exchange4media’s IDMA 2015

This year’s IDMA nominees have once again tested the boundaries of creativity, innovation and technology in their respective fields.

Following up their nine wins at the IDMA 2014, this year, Maxus India walked away with 11 metals. The agency won two Golds, for Best SEM Strategy in Search and PPC Campaigns category for Vodafone’s India’s ‘Quickest Recharge Unit’ and Best Integrated Media Campaign in the Special Awards Category for Tata Tea’s ‘Power of 49’. Along with the Golds, Maxus won three Silvers, five Bronzes and was selected as Best Digital and Social Media Agency of the Year.

Hindustan Unilever was one of the big winners with three Gold, two Silver and one Bronze metal some of the winning work included Lakme Fashion Week Command Center under the Most Effective Social Listening category(PHD India) Be BEAUTIFUL - Democratizing Beauty for Millions of Women in India under the Best use of Blogs category (Jack in the Box Worldwide) Axe Boat Party under the Best Benchmark Content/Branded Content category (PHD India), Taj Mahal eSitar under the Best Banners - Rich Media with or without video category (PHD India).

Other big winners included Mindshare India who bagged three Gold metals, for Most Effective Use of Digital Analytics in the Social Media category for PepsiCo’s ‘Googly pe Six’ campaign; Best App Developed in the Mobile and Tablets category for Catrol Power1 with ‘Appiness for the Biker by the Biker’ and Best Use of Web Based Games in the Internet category for GlaxoSmithKline. Three Silver metals also went to Mindshare India.

Along with one Silver, Jack in The Box Worldwide also took home three Golds for Best Campaign – Online Advertising for FabAlley; Best Use of Blogs for Hindustan Unilever and Most Effective Social Listening for Britannia Good Day.

Hall Of Fame Awards went to Maxus India which was named Best Digital and Social Media Agency of the Year DBS Bank for Best Digital and Social Media Advertiser; CastrolPower1 for Best Advertiser on Mobile and Neo Ogilvy India for Best Mobile Media Agency of the Year.

Deepinder Goyal, Founder and CEO of Zomato, was presented with the IDMA Person of The Year award.

Judged and selected by a jury of the industry’s stalwarts, the winning entries have been marked based on various criteria of strategy, creativity and innovation, execution and results.

In total, IDMA 2015 were awarded under six categories ­– Internet, Mobile and Tablets, Social Media, Search and PPC Campaigns, Special Awards and Hall of Fame Awards.

Below is the complete list of winners

 

 

 

 

A. WEB
A.1 Best Banners -Single/ Campaign
S.No. Entry Name Category Name Brand Name/ Client Name Entrant company Metal
1 NBA - Click To Calendar A. WEB Sony SIX WATConsult Bronze
2 The Power of Real Time Marketing: Tata Sky Everywhere TV A. WEB Tata Sky Maxus India Silver
3 Phone Bana Sellphone A. WEB OLX SMG Convonix Gold
A.2 Best Banners - Rich Media with or without video
S.No. Entry Name Category Name Brand Name/ Client Name Entrant company  
1 Vodafone Amplify – India’s first Social TV A. WEB Vodafone Maxus India Bronze
2 Taj Mahal eSitar A. WEB Hindustan Unilever Ltd. PHD India Silver
3 Pro Kabaddi League Interactive Homepage Takeover A. WEB Star Sports- Star India Pvt. Ltd. Blink Digital Gold
 
A.3 Best Benchmark Content/Branded Content
S.No. Entry Name Category Name Brand Name/ Client Name Entrant company  
1 Axe Boat Party A. WEB Hindustan Unilever Ltd. PHD India Bronze
2 “Food” & “Love” the new banking currency – DBS Chilli Paneer A. WEB DBS Bank India SMG Convonix Silver
3 Chilli Panner 2 A. WEB DBS Bank India SapientNitro Gold
4 Roobaroo A. WEB Micromax Informatics Ltd. Interactive Avenues Pvt. Ltd. Gold
 
A.4 Best Website/ Microsite
S.No. Entry Name Category Name Brand Name/ Client Name Entrant company  
1 User aligned HCL technologies website generates lead funnel worth $1bn A. WEB HCL Technologies Ltd. HCL Technologies Ltd. Silver
2 Trident Hotels Website Revamp A. WEB Trident Hotels (EIH Limited) Interactive Avenues Pvt. Ltd. Gold
 
A.5 Best Use of Ecommerce- Single Brand
S.No. Entry Name Category Name Brand Name/ Client Name Entrant company  
1 First Bike sold Online in India A. WEB Hero Motocorp Maxus India Silver
2 Titan E-commerce Store A. WEB Titan Industries Kuliza Gold
 
A.7 Best Use of Web Based Games
S.No. Entry Name Category Name Brand Name/ Client Name Entrant company  
1 Lab World A. WEB TATA Chemicals WATConsult Bronze
2 Trufan Ho Toh Jaagte Raho A. WEB Dish TV Madison Media Silver
3 Rendering belief in a kids' world of make belief! A. WEB GlaxoSmithKline Mindshare India Gold
 
A.8 Best Campaign- Online Advertising
S.No. Entry Name Category Name Brand Name/ Client Name Entrant company  
1 What The Black A. WEB Colgate Palmolive (India) Ltd Red Fuse Communications Bronze
2 Fame Anthem A. WEB Fame Digital Pvt. Ltd Fame Digital Pvt. Ltd Silver
3 Unfollow - Challenging the conventional lens of beauty A. WEB FabAlley Jack in the Box Worldwide Gold
 
A.9 Best Digital Direct Response Campaign
S.No. Entry Name Category Name Brand Name/ Client Name Entrant company  
1 Giving Personalized gifting a new meaning A. WEB Cadbury Glow - Mondelez Madison Media Bronze
2 The longest Social Interview A. WEB Sony TV- Multi Screen Media Pvt. Ltd. Tonic Media Digital Pvt. Ltd. Silver
3 SaffolaLife - Protect Her Heart A. WEB Saffola Madison Media Gold
 
B. Mobile & Tablets
B.1 Best Use of WAP /Html/ other sites for Mobiles
S.No. Entry Name Category Name Brand Name/ Client Name Entrant company  
1 Bladey Confessions B. MOBILE & Tablets Philips India Isobar Bronze
2 BeBEAUTIFUL - Democratizing Beauty for Millions of Women in India B. MOBILE & Tablets Hindustan Unilever Ltd. Jack in the Box Worldwide Silver
3 Your trusted beauty companion B. MOBILE & Tablets Dabur India Neo Ogilvy India Gold
 
B.2 Best App Developed- Product/ Services/ Corporate/ Films/ TV Shows etc.
S.No. Entry Name Category Name Brand Name/ Client Name Entrant company  
1 Pepsi MTV Indies App B. MOBILE & Tablets Pepsi MTV Indies Viacom18 Media Pvt. Ltd. Bronze
2 Experience App Android B. MOBILE & Tablets Kokuyo Camlin BC Web Wise Silver
3 Appiness for the Biker by the Biker! B. MOBILE & Tablets Castrol Power1 Mindshare India Gold
 
B.3 Best App Developed- Gaming
S.No. Entry Name Category Name Brand Name/ Client Name Entrant company  
1 Fundtastic Cup B. MOBILE & Tablets   Franklin Templeton Asset Management (India) Pvt. Ltd Silver
2 Star Chef B. MOBILE & Tablets   99Games Online Gold
 
B.4 Strongest Community Engagement
S.No. Entry Name Category Name Brand Name/ Client Name Entrant company  
1 BRAT B. MOBILE & Tablets Philips India Isobar Bronze
2 Appiness for the Biker by the Biker! B. MOBILE & Tablets Castrol Power1 Mindshare India Silver
3 Rich Messaging As Story, Storyteller & Listener B. MOBILE & Tablets Adani Wilmar Limited Neo Ogilvy India Gold
 
B.6 Best Campaign- Use of Mobile
S.No. Entry Name Category Name Brand Name/ Client Name Entrant company  
1 Garnier Men ‘Mobile Power Play’ B. MOBILE & Tablets L'Oreal India FoxyMoron Silver
2 Wynk – Music App B. MOBILE & Tablets Bharti Airtel Performics - TLG India Pvt. Ltd. Silver
3 When Facebook turned into a Mobile, millions of Indian smiled B. MOBILE & Tablets Colgate Palmolive (India) Ltd Red Fuse Communications Gold
 
C. Social Media
C.1 Best Use of Social Networks
S.No. Entry Name Category Name Brand Name/ Client Name Entrant company  
1 700se7kadam C. SOCIAL MEDIA Dabur Sanifresh OgilvyOne Worldwide Bronze
2 KFC Flaming Crunch-Sets Vegetarian Also on Fire C. SOCIAL MEDIA KFC- Yum! Brands Mindshare India Silver
3 MTV Rock the Vote C. SOCIAL MEDIA MTV India MTV India Silver
4 Chilli Paneer C. SOCIAL MEDIA DBS Bank India DBS Bank India Gold
 
C.2 Best use of Blogs
S.No. Entry Name Category Name Brand Name/ Client Name Entrant company  
1 Fusion Blogging C. SOCIAL MEDIA Mother's Recipe BC Web Wise Bronze
2 MTV India Blogs C. SOCIAL MEDIA MTV India MTV India Bronze
3 What The Black C. SOCIAL MEDIA Colgate Palmolive (India) Ltd Red Fuse Communications Silver
4 BeBEAUTIFUL - Democratizing Beauty for Millions of Women in India C. SOCIAL MEDIA Hindustan Unilever Ltd. Jack in the Box Worldwide Gold
 
C.3 Best use of videos
S.No. Entry Name Category Name Brand Name/ Client Name Entrant company  
1 Philips MTV The Look C. SOCIAL MEDIA Philips Hair Products MTV India Bronze
2 Bladey Confessions C. SOCIAL MEDIA Philips India Isobar Silver
3 Can Kids Influence Change In Our World? - A Social Experiment C. SOCIAL MEDIA Hindustan Unilever Ltd. BC Web Wise Gold
 
C.4 Best App Developed
S.No. Entry Name Category Name Brand Name/ Client Name Entrant company  
1 Fundtastic Cup C. SOCIAL MEDIA Franklin Templeton Asset Management (India) Pvt. Ltd Franklin Templeton Asset Management (India) Pvt. Ltd Bronze
2 SAP ACE Awards - USie Application C. SOCIAL MEDIA SAP India WATConsult Bronze
3 Active Morning on SIX C. SOCIAL MEDIA Sony SIX WATConsult Silver
4 An App created in colloboration with LinkedIn which Amplified HCL's brand positioning C. SOCIAL MEDIA HCL Technologies Ltd. HCL Technologies Ltd. Gold
 
C.5 Most Effective Social Listening
S.No. Entry Name Category Name Brand Name/ Client Name Entrant company  
1 Learning Meets Doing - Listen and Respond C. SOCIAL MEDIA Dell India Gozoop Bronze
2 Satyamev Jayate - Mapping social media audience perception and behaviour for season 3 C. SOCIAL MEDIA Star India Mindshare India Silver
3 Britannia Chunkies C. SOCIAL MEDIA Britannia Good Day Jack in the Box Worldwide Gold
4 Lakme Fashion Week Command Center C. SOCIAL MEDIA Hindustan Unilever Ltd. PHD India Gold
 
C.6 Most Effective Use of Digital Analytics
S.No. Entry Name Category Name Brand Name/ Client Name Entrant company  
1 Everything for Nothing C. SOCIAL MEDIA Big Bazaar iProspect Communicate 2 Bronze
2 New Definition of Facebook Likes C. SOCIAL MEDIA Maxus Insights Maxus India Bronze
3 Win With Programmatic C. SOCIAL MEDIA British Airways Isobar - Amnet Silver
4 Googly pe six C. SOCIAL MEDIA PepsiCo Mindshare India Gold
 
D. SEARCH and PPC CAMPAIGNS
D.1 Best SEO for website / universal search ranking
S.No. Entry Name Category Name Brand Name/ Client Name Entrant company  
1 SEO improves Consumer's perception, participation and presumption for Milkmaid D. SEARCH and PPC CAMPAIGNS Milkmaid- Nestle Maxus India Bronze
2 Increase in organic traffic by 269% D. SEARCH and PPC CAMPAIGNS H&R Block Neo Ogilvy India Silver
3 Speaking our Customer's Language D. SEARCH and PPC CAMPAIGNS Kotak Securities SMG Convonix Gold
 
D.2 Best PPC
S.No. Entry Name Category Name Brand Name/ Client Name Entrant company  
1 India's Quickest Recharge unit D. SEARCH and PPC CAMPAIGNS Vodafone Maxus India Bronze
2 GDN Micro-Targeting D. SEARCH and PPC CAMPAIGNS HDFC Life iProspect Communicate 2 Silver
3 Acquiring NRIs at Half the Price D. SEARCH and PPC CAMPAIGNS Kotak Mahindra Bank iProspect Communicate 2 Gold
 
D.3 Best SEM Strategy
S.No. Entry Name Category Name Brand Name/ Client Name Entrant company  
1 Game of Torrents:TataSky VoD D. SEARCH and PPC CAMPAIGNS Tata Sky Maxus India Bronze
2 D3-Snickers Misspell Online Campaign D. SEARCH and PPC CAMPAIGNS Snickers Mediacom Communications Pvt Ltd Silver
3 India's Quickest Recharge unit D. SEARCH and PPC CAMPAIGNS Vodafone Maxus India Gold
   
E. SPECIAL AWARDS
E.1 Best Integrated Media Campaign - Product/ Services
S.No. Entry Name Category Name Brand Name/ Client Name Entrant company  
1 Superbabies Onboard E. SPECIAL AWARDS Nestle India Performics - TLG India Pvt. Ltd. Bronze
2 Durex MTV Rex Talk E. SPECIAL AWARDS Durex India MTV India Silver
3 Power of 49 E. SPECIAL AWARDS Tata Tea Maxus India Gold
 
E.2 Best Integrated Media Campaign - Corporate
S.No. Entry Name Category Name Brand Name/ Client Name Entrant company  
1 Portraits of Purpose E. SPECIAL AWARDS DBS Bank India DBS Bank India Bronze
2 BSI - Overall E. SPECIAL AWARDS Reckitt Benckiser India Interactive Avenues Pvt. Ltd. Silver
3 Mahindra Spark the Rise E. SPECIAL AWARDS Mahindra Corporate Interactive Avenues Pvt. Ltd. Gold
 
E.3 Best Integrated Media Campaign - Social Cause
S.No. Entry Name Category Name Brand Name/ Client Name Entrant company  
1 KFC Wishbucket E. SPECIAL AWARDS KFC- Yum! Brands Blink Digital Bronze
2 Portraits of Purpose E. SPECIAL AWARDS DBS Bank India DBS Bank India Silver
3 Proud Fathers For Daughters E. SPECIAL AWARDS Project Nanhi Kali(PNK) BC Web Wise Gold
 
E.4 Best Integrated Media Campaign - Films/ TV Shows / News Shows / Events
S.No. Entry Name Category Name Brand Name/ Client Name Entrant company  
1 Pro Kabaddi League E. SPECIAL AWARDS Star Sports- Star India Pvt. Ltd. Blink Digital Bronze
2 Fit Foodie E. SPECIAL AWARDS Saffola Madison Media Silver
3 Bring Back The Touch E. SPECIAL AWARDS Parachute Advansed Body Lotion Madison Media Gold
 
E.5 Campaign with the Best ROI
S.No. Entry Name Category Name Brand Name/ Client Name Entrant company  
1 NBA - Click To Calendar E. SPECIAL AWARDS Sony SIX WATConsult Bronze
2 Pro Kabaddi League E. SPECIAL AWARDS Star Sports- Star India Pvt. Ltd. Blink Digital Silver
3 One Nation… One Price? E. SPECIAL AWARDS Tata Housing FCB Ulka Digital Gold
 
E.10 Best Digital Innovation
S.No. Entry Name Category Name Brand Name/ Client Name Entrant company  
1 Active morning on SIX E. SPECIAL AWARDS Sony SIX WATConsult Bronze
2 Game of Torrents E. SPECIAL AWARDS TataSky VOD Maxus India Silver
3 DBS Chilli Paneer E. SPECIAL AWARDS DBS Bank India DBS Bank India Gold
   
E.11 Best Use of Technology
S.No. Entry Name Category Name Brand Name/ Client Name Entrant company  
1 iLive Inventory Checker E. SPECIAL AWARDS Koovs iProspect Communicate 2 Bronze
2 Kingfisher Headbang Dispenser E. SPECIAL AWARDS Kingfisher 22feet Tribal Worlwide Pvt. Ltd. Silver
3 MTS Drone E. SPECIAL AWARDS MTS Telecom Brandmovers India Gold
E.7 IDMA Person of the Year
           
  Deepinder Goyal Founder & CEO Zomato    
 
F. HALL OF FAME AWARDS
  Sub -Category Winners
F.1 Best Digital and Social Media Advertiser DBS Bank India 
F.2 Best Advertiser on Mobile Castrol Power1
F.3 Best Digital and Social Media Agency of the Year Maxus India
F.4 Best Mobile Media Agency of the year Neo Ogilvy India

 

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