Top Story


Home >> Digital >> Article

Maxus announces partnership with IoTBLR

Font Size   16
Maxus announces partnership with IoTBLR

Maxus has announced a new partnership with the IoTBLR Foundation for Pervasive Computing (IoTBLR).

IoTBLR was founded as an open community by Nihal Kashinath with a vision to grow awareness on IoT, empower individuals and organisations to build connected products, and create impact by leveraging pervasive computing solutions.

Maxus and IoTBLR will work together with their brands in building new products and consumer engagement solutions.

Talking about the partnership Kashinath said, “We are very excited about working with Maxus and look forward to co-creating more campaigns and product prototypes that have rarely, if ever, been conceptualized before. We bring in a lot of technological fire power around the Internet of Things, wearable tech, virtual and augmented reality, rapid prototyping, etc as well as a massive developer network from which to crowd-source ideas plus expertise. To put these to work in the context of a brand's story is terribly exciting for us. There is a symbiotic relationship between creative campaigns and bleeding-edge technologies, and from our interactions so far with the Maxus team, we can confidently say that this partnership is going to push creative technology to stratospheric levels (possibly literally). So get ready to see futuristic tech come alive today.”

Unny Radhakrishnan, Chief Digital Officer, Maxus said, “We have been working with IoTBLR for some time now and it is a great learning experience. We had earlier launched Maxus Metalworks, our R&D lab, to work in the areas of emerging technologies and completed a couple of projects. Our teams have been conducting specialized workshops for some of our clients as well. This new partnership will help us keep our pace in understanding technology and leverage it for marketing and consumer services.”

Tags IoTBLR Nihal Kashinath Unny Radhakrishnan

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

One of the latest entrants to the IPL club, Kent RO Systems recently announced its sponsorship deal with Kings XI Punjab

The shortlists in the Media, Publisher, Creative and Branded Content categories are now up on the website

According to BARC India data, English news genre grew by 2.76 per cent whereas Hindi news genre saw a 30 per cent growth during North East Assembly elections results on March 3