Top Story

e4m_logo.png

Home >> Digital >> Article

MAUJ ties up with Filmkraft to provide mobile users games based on bollywood's characters

15-March-2005
Font Size   16
Share
MAUJ ties up with Filmkraft to provide mobile users games based on bollywood's characters

MAUJ, one of the leading wireless content players in India, has tied up with Filmkraft, a company of film director Rakesh Roshan. The tie up will bring to the mobile consumers a range of mobile content, including games, wallpapers, video and themes from all the Filmkraft's productions. The association will also allow mobile users to play games based on characters from bollywood blockbusters like Koi Mil Gaya, Kaho Na Pyaar Hain, Karan Arjun, Koyla, King Uncle and the forthcoming movie KrrishI.

Shashank Jare, CEO Filmkraft, said, "There is no limit to technological advent. If the mobile handset has the potential to entertain the user, why not go for it. I believe in tapping new vistas for revenue. We have partnered with MAUJ which is a leading mobile entertainment company to develop games / wallpapers / themes / videos etc. for films under Filmkraft's banner and look forward to a jadoobhara association"

Meanwhile, Arun Gupta, COO, MAUJ, said, "Rakesh Roshan's films have always been a craze among youngsters and characters such as Jadoo are very close to people's hearts. This partnership will bring the magic- jadoo of Rakesh Roshan to mobile phones."

Mauj develops services on all leading platforms, including J2ME, Smartphone, BREW, Symbian, SS7 and I-Mode and is partnered with some of the leading wireless operators in the world.

It is a telecom solutions company offers services in three areas- mobile content and applications (games, wallpapers, news, matrimonials), mobile software and services ( middle-ware solutions, roaming applications, SMS gateways) and mobile media solutions ( advertising and branding opportunities.)

Founded in 2003, MAUJ has developed partnerships with more than 25 operators and portals worldwide. The company specialises in mobile games both in the domestic as well as international markets. The company develops over 20 original titles every month and has marketing rights for 800 international mobile games. MAUJ has offices in Mumbai, Dubai, London, Delhi, Chennai and New York.

Mauj is a part of People Interactive, a Rs 100-crore company, which owns and operates technology businesses such as Shaadi.com, Fropper.com, Shaadi Point and PEP (People Events & Professional) Management.

Tags

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The new brand philosophy to go live on 15th October 2017 during the telecast of Zee Rishtey Awards

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats...

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited