Mauj Telecom launches first-of-its-kind video ringtones

Mauj Telecom launches first-of-its-kind video ringtones

Author | exchange4media Mumbai Bureau | Tuesday, Sep 20,2005 8:07 AM

Mauj Telecom launches first-of-its-kind video ringtones

Wireless solutions provider Mauj Telecom has announced the launch of its first-of-its-kind ringtone service called video ringtones. Essentially, video ringtones are brief video sequences from music videos or animation clips to announce incoming calls.

When a user has an incoming call, s/he will experience a high quality video clip on his screen announcing the call along with amazing sounds. The caller’s name will appear on the display of the video, if it is already stored in the mobile phone’s memory.

On the occasion of the launch, COO of Mauj, Arun Gupta, said, “With the immense success we have received through our other offerings, we have decided to introduce this service, which is more personalised to a cellphone user. We are the first to introduce the video ringtone concept in India, which is our attempt to give more enhanced personalisation features to the Indian consumer. And as the 3G rollout happens in India, video ringtones are expected to be the dominant segment in the ringtone market.”

With this new feature one can experience the latest chart topping Bollywood music videos or one’s favourite cartoon characters announcing the incoming call.

Customers can download from over 200 different clips. The selection ranges from current music video hits to popular animation clips and will be regularly expanded. The service is priced in the range of Rs 20 to Rs 30.

Tags: e4m

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