Top Story

e4m_logo.png

Home >> Digital >> Article

Mauj Telecom launches first-of-its-kind video ringtones

20-September-2005
Font Size   16
Mauj Telecom launches first-of-its-kind video ringtones

Wireless solutions provider Mauj Telecom has announced the launch of its first-of-its-kind ringtone service called video ringtones. Essentially, video ringtones are brief video sequences from music videos or animation clips to announce incoming calls.

When a user has an incoming call, s/he will experience a high quality video clip on his screen announcing the call along with amazing sounds. The caller’s name will appear on the display of the video, if it is already stored in the mobile phone’s memory.

On the occasion of the launch, COO of Mauj, Arun Gupta, said, “With the immense success we have received through our other offerings, we have decided to introduce this service, which is more personalised to a cellphone user. We are the first to introduce the video ringtone concept in India, which is our attempt to give more enhanced personalisation features to the Indian consumer. And as the 3G rollout happens in India, video ringtones are expected to be the dominant segment in the ringtone market.”

With this new feature one can experience the latest chart topping Bollywood music videos or one’s favourite cartoon characters announcing the incoming call.

Customers can download from over 200 different clips. The selection ranges from current music video hits to popular animation clips and will be regularly expanded. The service is priced in the range of Rs 20 to Rs 30.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign