Mauj Telecom has joined hands with the All England Lawn Tennis and Croquet Club to launch an exclusive mobile portal on the Wimbledon tournament. This partnership has been facilitated by IMG Media. The multi-modal portal will be available on SMS, voice and WAP / GPRS.
As part of the initiative, tennis buffs can catch match schedules, score updates and Wimbledon news by SMSing ‘Wimbledon’ to 7007. The Mauj Talk Voice portal can be accessed by calling 5057007 on the mobile phone. Radio Wimbledon is another innovation that will be available. Wallpapers, videos, video ringtones, themes, colour logos and other mobile content will be available on www.mauj.com and on wap.mauj.com on GPRS / EDGE phones.
Andrew Wildblood, Senior International Vice-President, IMG Media, said, “IMG Media is excited to partner with Mauj to bring Wimbledon mobile content to India. IMG is always trying to extend the reach of its premier sports properties like Wimbledon beyond the traditional broadcast viewing. Mauj is the best of class mobile partner and distributor in India and will help us extend the reach of Wimbledon among the fastest growing mobile markets in the world.”
Throughout the Wimbledon fortnight, wallpapers and videos of daily preview, individual match highlights, player interviews and daily round-up will be updated approximately within two hours of the matches.
A separate zone is being built featuring ‘101 Golden Moments of Wimbledon History’, which features videos and images of some of the most memorable moments at Wimbledon.
Sharing his views on the development, Arun Gupta, CEO, Mauj Telecom, said, “Mobile phones are becoming the centre of the entertainment universe. In the past, too, we have been bringing quality mobile content to cell phone customers, be it entertainment, sports or Bollywood. Mauj Telecom is extremely glad to partner with Wimbledon and IMG
Media to launch the content exclusively in India on 7007, 5057007 Mauj Talk
and wap.mauj.com portals. With this, we bring the best tennis action to the 90 million mobile consumers in India.”