People Group’s wireless arm, Mauj Mobile, has associated with ‘For Him Magazine’ (FHM), an international men’s magazine for a content distribution tie-up in the form of a mobile magazine. Mauj Mobile will also create a WAP site for ‘FHM’ in the second phase of the rollout.
Through this partnership and working with MIA International, ‘FHM’s international mobile technical partner, Mauj Mobile will enable consumers to access ‘FHM’s content such as editorial news, mobile calendars, interviews, animations, graphics, wallpapers on the mobile platform.
Commenting on their association with ‘FHM’, Dippak Khurana, Head - Content and International Business, Mauj Mobile, said, “Mauj Mobile has been at the forefront of bringing fashion content to Indian consumers and ‘FHM’ is yet another addition to our past successes with fashion properties such as ‘Maxim’, ‘Gladrags’, Miss World 2006 and ‘Man’s World’. With this association, we will be front-running a new trend of ‘Mobizines’ (mobile magazines) in India, where readers can access a whole range of imagery, video and editorial content from magazines on their mobile phones.”
Mark Beard, General Manager, FHM International, said, “With the demand for fashion based content growing at a phenomenal rate, it was a natural fit for ‘FHM’ to expand into mobile media in India. We are proud to have partnered with Mauj Mobile for this association and look forward to Mauj working alongside MIA International and Next Gen Publishing, publisher of FHM India, to create a compelling range of services for both current and new ‘FHM’ readers.”
Girish Mallya, Head - Digital Media and Technology, NextGen Publishing, said, “NextGen are pleased to be announcing the launch of FHM Mobile in India. NextGen Publishing was the first publisher in any international territory to simultaneously launch ‘FHM’ in magazine and web format on the same day and launching mobile services is a natural progression to further increase the brand footprint of ‘FHM’ within the Indian market.”
The launch of FHM Mobile in India joins a growing global, multi-platform ‘FHM’ portfolio, including 31 international editions of the magazine, and increasing numbers of dotcom and mobile sites across the world.