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Mauj and Rajshri Films join hands to produce mobile content

17-January-2005
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Mauj and Rajshri Films join hands to produce mobile content

Mauj – a leading wireless content player in India – has tied up with Rajshri Films. The tie-up brings to the mobile consumers a range of mobile content including games, wallpapers, video and themes from all Rajshri film productions. The duo has kick started the association with games based on Bollywood hits such as ‘Hum Aapke Hain Kaun’, ‘Maine Pyaar Kiya’ and ‘Hum Saath Saath Hain’ from the Rajshri banner.

“Mobile gaming is gaining a lot of popularity. We decided it was a great way to relive the magic of our films. We are very happy to tie up with Mauj, India’s leading mobile content provider, to create games, wallpapers, video’s etc for all Rajshri Films,” states Rajat Barjatya of Rajshri Films.

Arun Gupta, COO, Mauj, says, “Rajshri Films is one of the most prestigious Bollywood production houses with a gamut of super hit films. Mauj is extremely thrilled to tie up with Rajshri Films to fashion games, wallpapers, videos etc for films under Rajshri banner. Rajshri, as a production house, is closely associated with wholesome family entertainers and Indian traditions.”

Founded in 2003, Mauj has developed partnerships with more than 25 operators and portals worldwide. The Company specialises in mobile games – both in the domestic as well as international markets. The company develops over 20 original titles every month and has marketing rights for 800 international mobile games. Mauj has offices in Mumbai, Dubai, London, and New York.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.