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Maruti Udyog's redesigns corporate website for better customer connect

19-March-2005
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Maruti Udyog's redesigns corporate website for better customer connect

Maruti Udyog Limited (MUL) has given a new look to its corporate website. Designed and developed by i-Strat in conjunction with the Web, IT & e-commerce (WIE) team at MUL. The evolutionary path of the new website was done on the basis of an analysis of browsing behaviour and patterns of users.

The objective behind the revamp was to improve the navigation, and the overall user-friendliness of the website. Efforts have been made to utilise the full screen space and give an insight of the website to the user, said a Maruti spokesperson.

Navneet Sahni, CEO, i-Strat, said, "In developing the new website for MUL, the challenges were threefold: first, to take the site to a new level of user-friendliness in line with what the server statistics revealed; second, to simplify the navigation path; and last, to powerfully project the market leadership of the company through the site. This wasn't just about models, features, comparisons, technology, etc. It was about projecting the entire gamut of services that the company offers to its customers - insurance, finance, re-sale. There's so much more than just cars."

The new website provides plenty of information on Maruti's products, their features, technical information, maintenance and safety tips. It also gives users product brochures.

The website has all details of Maruti's sales support functions. It also provides contact details of all Maruti offices as well as the company's financial results, its annul report and its monthly sales. There are also facilities for generating sales leads and online updating of bio-data under the career section.

The website has also done certain innovations through various wallpapers, screen savers and route guides to tourist places and has an online facility to make a car pool as well.

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