Marriages now made through SMS, courtesy

Marriages now made through SMS, courtesy

Author | Sumita Patra | Monday, May 29,2006 7:05 AM

Marriages now made through SMS, courtesy

Matrimonial website site has introduced its services though the SMS, thereby making it easier for brides and grooms to connect instantly.

Explaining the rationale behind introducing the SMS concept, Vivek Khare, Head,, said, “The idea and vision is very clear – we need to be on multiple devices across multiple platforms. In India today, mobile and telephone penetration is far higher than the Internet penetration, so we decided to take this direction. SMS has instant response and a very high open / read rate compared to emails. There is a huge population, which is not comfortable surfing but very comfortable with the mobile phone, so it just made logical sense to be on this platform.”

Speaking about the method that is required to avail the service, Khare said, “The beauty of this service is that you needn’t be just a registered user to use this service, anyone with a mobile phone can access this service. You need to SMS JS to 676762. Post this, you get back a message giving you a search option specifying the format of your reply via SMS like gender, age, and then your preference like caste, location, profession, etc. The user will receive an SMS from Jeevansaathi giving details of the matches found and also the steps to take the search forward.”

Khare further said that searching for a partner, expressing interest in a particular profile, chatting through mobile and checking status were some of the basic services that one could avail of. He added that other services would be launched in due course of time.

Tags: e4m

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