Marathon series, movie premieres, infotainment keep viewers glued to TV screens on I-Day

Marathon series, movie premieres, infotainment keep viewers glued to TV screens on I-Day

Author | exchange4media News Service | Tuesday, Aug 16,2016 7:51 AM

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Marathon series, movie premieres, infotainment keep viewers glued to TV screens on I-Day

On India’s 70th Independence Day, channels across spectrum kept viewers hooked to TV-screens with their programming line-up which included movie premieres, marathon series, special shows and patriotic songs.

From specials to marathons on GECs

Sony Sab ran a patriotic theme across all their shows like ‘Chidiyaghar’ and ‘Taarak Mehta Ka Ooltah Chasmah’. On their other show ‘Yaro Ka Tashan’ a one-hour-special on the Independence Day was telecast from 7.30 to 8.30pm on the channel. Colors also followed a similar pattern with its shows ‘Udann’ and ‘Ishq Ka Rang Safed.’

English entertainment channel FX paid tribute to one of the iconic series of ‘That 70s Show’ and aired the marathon of its Season 3 from 10am to 7pm. Comedy Central aired six hours of the popular comedy show ‘The Mindy Project’ from 1pm onwards. Colors Infinity ran a marathon series of award-winning show ‘Orange is the New Black’ from 6am onwards.

 Of movies premieres

Movie channels from SPN network, Sony MAX and Sony MAX 2 entertained movie buffs with movies from August 12 to 15. ‘Tiranga’, ‘Dilwale Dulhania Le Jayenge’ and ‘Elaan-E-Jung’ were played on the three days at 7pm whereas Max will premiere ‘Azhar’ on August 14. English movie channel Zee Studio also aired the premiere of the recent Hollywood director Steven Spielberg’s ‘Bridge of Spies’ at 1pm and 9pm. Its competitor Movies Now planned a movie marathon with popular films like ‘Man of Steel’, ‘Pacific Rim’, ‘300: Rise of an Empire’ and ‘Edge of Tomorrow’ from 1pm to 9pm under the property ‘Fight to Freedom.’

Patriotic music play

9X Jalwa had five song bands playing throughout the day. It also played patriotic numbers from different eras. English music channel VH1 celebrated the day with list of noteworthy numbers under ‘Vh1 trending in India - Independence Day’ special on 12pm and 6pm.

Infotainment experiments

Infotainment channel Discovery Channel gave viewers a peak into the lives and training of the Paratrooper Special Forces Operatives called ‘India’s Paratroopers: Earning the Badge’ at 9 pm on the Discovery Channel. The programme was simulcast on Discovery Tamil. Insights into the Indian Army’s training academy revealed the intense training programs these soldiers undergo to perform unconventional warfare roles. While National Geographic channel took an unconventional route with the premiere of the second season of the popular show ‘India’s Mega Kitchens’ at 10 pm.

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