Top Story

e4m_logo.png

Home >> Digital >> Article

Marathon series, movie premieres, infotainment keep viewers glued to TV screens on I-Day

16-August-2016
Font Size   16
Share
Marathon series, movie premieres, infotainment keep viewers glued to TV screens on I-Day

On India’s 70th Independence Day, channels across spectrum kept viewers hooked to TV-screens with their programming line-up which included movie premieres, marathon series, special shows and patriotic songs.

From specials to marathons on GECs

Sony Sab ran a patriotic theme across all their shows like ‘Chidiyaghar’ and ‘Taarak Mehta Ka Ooltah Chasmah’. On their other show ‘Yaro Ka Tashan’ a one-hour-special on the Independence Day was telecast from 7.30 to 8.30pm on the channel. Colors also followed a similar pattern with its shows ‘Udann’ and ‘Ishq Ka Rang Safed.’

English entertainment channel FX paid tribute to one of the iconic series of ‘That 70s Show’ and aired the marathon of its Season 3 from 10am to 7pm. Comedy Central aired six hours of the popular comedy show ‘The Mindy Project’ from 1pm onwards. Colors Infinity ran a marathon series of award-winning show ‘Orange is the New Black’ from 6am onwards.

 Of movies premieres

Movie channels from SPN network, Sony MAX and Sony MAX 2 entertained movie buffs with movies from August 12 to 15. ‘Tiranga’, ‘Dilwale Dulhania Le Jayenge’ and ‘Elaan-E-Jung’ were played on the three days at 7pm whereas Max will premiere ‘Azhar’ on August 14. English movie channel Zee Studio also aired the premiere of the recent Hollywood director Steven Spielberg’s ‘Bridge of Spies’ at 1pm and 9pm. Its competitor Movies Now planned a movie marathon with popular films like ‘Man of Steel’, ‘Pacific Rim’, ‘300: Rise of an Empire’ and ‘Edge of Tomorrow’ from 1pm to 9pm under the property ‘Fight to Freedom.’

Patriotic music play

9X Jalwa had five song bands playing throughout the day. It also played patriotic numbers from different eras. English music channel VH1 celebrated the day with list of noteworthy numbers under ‘Vh1 trending in India - Independence Day’ special on 12pm and 6pm.

Infotainment experiments

Infotainment channel Discovery Channel gave viewers a peak into the lives and training of the Paratrooper Special Forces Operatives called ‘India’s Paratroopers: Earning the Badge’ at 9 pm on the Discovery Channel. The programme was simulcast on Discovery Tamil. Insights into the Indian Army’s training academy revealed the intense training programs these soldiers undergo to perform unconventional warfare roles. While National Geographic channel took an unconventional route with the premiere of the second season of the popular show ‘India’s Mega Kitchens’ at 10 pm.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...