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MapmyIndia.com looking for strategic partner, now available on mobile phones

12-October-2006
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MapmyIndia.com looking for strategic partner, now available on mobile phones

CE Info Systems promoted MapmyIndia.com, the online map portal which provides online directions to different locations, local search for ATMs and restaurants in one’s vicinity, etc., has unveiled v-2007, besides upgrading and adding several features.

MapmyIndia v-2007 allows users to drag the maps at all zoom levels to explore adjoining areas not currently on the screen. It has also enhanced its e-Location feature through which one can have access to a step-by-step online guide to reach one’s home or workplace using the map. All services on the site are currently free of charge. It has also made the site available on GPRS-enabled mobile phones through its WAP website. For this service, consumers will be charged Rs 100 per month from November 30, 2006 onwards.

“The new version brings online mapping closer to the consumer expectations. It is a manifestation of our efforts to make MapmyIndia an accessible, usable and valuable proposition for users. Our decision to provide these services at no charge aims to empower Indians to find their way around on their own,” said Rakesh Verma, MD, CE Info Systems (P) Ltd.

With the new version, MapmyIndia now covers 163 cities with 75 per cent coverage depth and five lakh Indian villages. Previously, it was covering 50,000 villages with 5-10 per cent detailing of the 163 cities.

At present, though online search engine giants like Yahoo!, Google and MSN have map services, none of them provide the service in India. So, is MapmyIndia exploring opportunities to have a strategic tie-up with any of these players? Do Google consider MapmyIndia a favourite buyout option as it is considered to be looking for acquisitions in India?

Replied Verma, “We are already in talks with many of them and something positive could come out very soon.” At present, some OCBs have around 10 per cent stake in the parent company.

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