Manthan, the one of the global leaders in Big Data and Advanced Analytics, has announced the latest release of its most awarded customer analytics solution, Customer360. This release provides omnichannel retailers with a comprehensive set of data management capabilities combined with advanced algorithms to drive higher marketing ROI. Customer360 meets some of the most pressing needs of marketers such as next best offer, email marketing touch optimisation, customer segmentation, customer lifetime value, etc.
The new release provides Google Analytics integration for easy assimilation of customers’ browsing data. The enhancements to the customer data platform helps organisations easily bring online, offline and marketing data together to create a single view of the customer. With a unified view of the customer, retailers can get a better understanding of their customer’s digital and in-store engagement.
High cart abandonment rate is a major challenge for ecommerce marketers, with only 3% of online visitors making a purchase. The upgraded algorithms in the new release enable marketers to significantly improve traffic to sales conversion rates by allowing them to personalise web pages. This is made possible by helping them create customer personas, identify product association and use these to build look-alike targeting, set up recommendations and build next level action systems.
“Customers, today, seek superior shopping experiences and expect retailers to pre-empt their needs. We help marketers understand customer needs and better engage customers using advanced analytics. We recently helped a leading fashion retailer considerably boost conversions by helping them design personalised webpages and emails with Customer360’s persona-based retargeting capability. The retailer was not only able to reduce bounce rates, increase session duration and depth of products viewed by site visitors but also increase conversions significantly,” said Varij Saurabh, Director, Product Development, Manthan.