Top Story


Home >> Digital >> Article to undergo a facelift matching global standards

Font Size   16 to undergo a facelift matching global standards

Perceiving the need to give it an all-new look, media major Malayala Manorama group has planned to revamp its online version. C Mathew, Senior Manager, Marketing-Product Management, says the website, will be given a completely new look to match international standards. The new look will also bring about a number of new sections on areas of readers’ interest, like higher education, career and kids.

As Mathew informs, the site registers 39 million page views every month. The main reason behind its impressive hit rate is its popularity, especially among Indians residing in the US, Australia and in the Gulf countries. “Viewers abroad are interested in regional news and matrimonial section. Observing huge potential in this arena, we have decided to further improve the matrimonial section on the website. The existent jobs section will also be upgraded,” he says. The rich database of the jobs section available with the daily newspaper Malayala Manorama will be utilised for this purpose. The new section on higher education and career, aims to offer both the national and international perspectives to the reader. Similarly, the kids section will have contests, interesting quizzes, designs etc, he said.

To ensure a complete new look to the site in entirety, the group will also introduce new adaptations to the editorial content of the site. Under the new initiatives, the media group will prioritise news on the basis of regional, national and international importance. “This will help international users get a micro-level picture of issues related to Kerala. We will also change the colour of the various sections and the font sizes will also undergo a change. All these changes intend to give the website an international look,” said Mathew.

At present, the portal’s client roster includes advertisers like ICICI, Citibank,,, etc. However, with the new initiatives, aims to attract more advertisers.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...