Perceiving the need to give it an all-new look, media major Malayala Manorama group has planned to revamp its online version. C Mathew, Senior Manager, Marketing-Product Management, says the website, manoramaonline.com will be given a completely new look to match international standards. The new look will also bring about a number of new sections on areas of readers’ interest, like higher education, career and kids.
As Mathew informs, the site registers 39 million page views every month. The main reason behind its impressive hit rate is its popularity, especially among Indians residing in the US, Australia and in the Gulf countries. “Viewers abroad are interested in regional news and matrimonial section. Observing huge potential in this arena, we have decided to further improve the matrimonial section on the website. The existent jobs section will also be upgraded,” he says. The rich database of the jobs section available with the daily newspaper Malayala Manorama will be utilised for this purpose. The new section on higher education and career, aims to offer both the national and international perspectives to the reader. Similarly, the kids section will have contests, interesting quizzes, designs etc, he said.
To ensure a complete new look to the site in entirety, the group will also introduce new adaptations to the editorial content of the site. Under the new initiatives, the media group will prioritise news on the basis of regional, national and international importance. “This will help international users get a micro-level picture of issues related to Kerala. We will also change the colour of the various sections and the font sizes will also undergo a change. All these changes intend to give the website an international look,” said Mathew.
At present, the portal’s client roster includes advertisers like ICICI, Citibank, Monster.com, Naukri.com, etc. However, with the new initiatives, manoramaonline.com aims to attract more advertisers.