A big data start-up in mobile advertising space, MangoData has done beta launch in India. With tremendous growth in mobile data usage, there is a huge growth in valuable user data generating every second. This data provides deep insights and trends on consumer usage patterns and behavior. However, so far only 3-5% data generated has been utilized for analytics.
MangoData is a technology start-up, which focuses on using mobile usage data into creating enriched user profiles and segments for precise targeting and relevant communication. It uses Big Data technology platforms to create dynamic audience segments by deep data analytics. MangoData has launched beta version proprietary product of data analytics, which helps advertisers to get high performance and ROI through its predictive modeling algorithms.
Swantantra Negi, Co-Founder of MangoData says, “Our aim is to provide the best technology platform to advertisers where they can not only reach most relevant target audience but also get better performance through our unique data science which brings better experience for users and high response to advertisements.”
MangoData has already received an undisclosed amount of first round of investment. With recent launch, the company has already got few clients onboard in travel, e-comm and technology verticals.