Man’s World magazine extended to digital space

Man’s World magazine extended to digital space

Author | exchange4media Mumbai Bureau | Wednesday, Jun 07,2006 7:18 AM

Man’s World magazine extended to digital space

Man’s World magazine is now be available on mobile phones, thanks to Coruscant Tec, a mobile content developer and aggregator, which has launched the magazine using the Tata Indicom network. The mobile magazine is available at a monthly subscription of Rs 30.

The launch of the pocket size magazine marks the debut of a print magazine on the mobile interface. With consumers increasingly demanding more from their mobile networks, the launch of the pocket size magazine is the first of its kind in the value added services market in India.

Man’s World is a monthly magazine targeted at contemporary Indian men. The magazine is suffused with international sensibility, but backed by local content and covers various themes ranging from women and dating to electronic gadgets and cars. The mobile magazine will feature select content from the print version such as women, wheels, gadgets, style guru, grooming, Dr Know and cricket, providing the reader with entertainment on the go.

“The consumer is increasingly demanding more out of his mobile phone. With that in mind, the need to develop innovative value added services is imperative. We have worked closely with Man’s World and Tata Teleservices to tailor content specifically for the mobile interface. With the mini magazine we want readers to have access to the magazine at all times. Content will be available dynamically and will be updated on a fortnightly basis,” said Ajay Adiseshann, Founder and Managing Director, Coruscant Tec.

“The interesting thing about this version is that we have worked with Coruscant Tec to provide content from our large databank of material. Users will be able to get articles from past issues of the print magazine. We have pooled in all our materials to offer the consumer the very best they could ask for,” said N Radhakrishnan, Editor, Man’s World India.

The mini magazine has been developed on Qualcomm’s Brew platform and will be updated twice a month.

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