A thick weekly supplement deluged with career options and academic institutions has become the mainstay of several publications. With readers growing exponentially, an online dossier on this sector was inevitable. Realising the opportunity, Manorama online, the internet arm of the Kerala major Malayala Manorama, brings out an exclusive website on education. The web portal aims to provide information on higher education opportunities across the country. The content of the site will be in English.
Manorama online, the Malayalam website from the Malayala Manorama group, is all set to launch an educational website on June 22, 2009. The website will provide information on higher education opportunities in the country.
Elaborating on the website, C Mathew, Dy. General Manager, Marketing - Publication Management, Malayala Manorama, said, “The website will primarily be targeting students and parents who want to explore educational and career opportunities. It will offer a comprehensive listing of educational organisations in various disciplines which can be browsed by category and location.”
Citing an example, he said, “The free listing for educational institutes will carry name, location and courses offered. Basic and featured listings will be available which offer more features to paid members. For instance, the featured listing has the send enquiry feature, where users can directly inform the institute of the courses they are interested in, and the institute will follow up on the leads. Similarly, featured listings also carry testimonials from past students, placement details, photo gallery, etc.”
Talking on the promotional plans, he said, “We will be doing online promotions and bring out ads in our own publications. The creative duties for the ad are in- house.”
Manorama online has more than 558 million page views and over 56 lakh visitors a month. It is the number one destination on the Web for Malayalis the world over. In addition to the domestic audience in Kerala and across India, the portal has the widest reach among the non-resident Keralites spread all over the world with a strong presence in the GCC ( Gulf Co-operation Council) countries.