Online travel company MakeMyTrip.com has launched its regional office in Bangalore. The offline presence complements the company’s online offerings to provide customers in Bangalore with greater flexibility and choice in buying international and domestic holidays. This launch is part of the company’s broader strategy to maintain market leadership by strengthening its presence in existing markets, expanding to newer markets, and introducing new and varied customer touch-points to purchase travel anytime and anywhere.
Deep Kalra, Founder and CEO, MakeMyTrip.com, said, “The Bangalore market presents a huge opportunity to travel solutions providers. It has always had a strong corporate travel opportunity, and the leisure travel industry today is also booming. Holiday or leisure travel currently constitutes around 24 per cent of the total pie. But this segment is growing fast and strong, and is expected to grow to Rs 750 crore in the next three years.”
“We recently made one million trips, and firmly believe that the key to maintaining our market leadership is an unrelenting commitment to innovation in our product offerings, technology and customer service. Our ongoing investments in full-service walk-in offices is a step in this direction,” Kalra added.
Elaborating on the customer benefit provided by the Bangalore office, Kalra said, “We are constantly looking for ways to improve customer access and experience. We recognise that Bangaloreans are evolved leisure travellers and the focus here is on new, offbeat destinations. With the regional office, we would be able to assist customers develop a customised holiday as per their unique needs and preferences.”
The company’s recently launched advanced hotel search engine is another first as it allows for one-click search to a database of over 2,500 hotels in over 300 locations.
Bangalore represents 16 per cent of the travel and tourism market in India. It is growing at a rate of 25 per cent year on year and is expected to be worth Rs 2,500 crore over the next three years. On the other hand, Mangalore, Mysore and Hubli contribute around 15-20 per cent of the total travel from Karnataka.