MakeMyTrip.com has commissioned Canada-based interactive company Nurun to redesign its website to improve its performance by converting casual site browsers into online buyers. Nurun’s service offerings strengthen the value of brands and companies, improve internal and external processes, create exceptional user experiences increasing e-commerce, and contribute to the development of client relationships.
In the growing market of communications and interactive technologies, Nurun has developed a unique positioning and service offerings that include interactive strategic consulting, IT, user interfaces (Web, wireless devices, interactive TV), online marketing, online customer relationship management and data analytics.
The timing of MakeMyTrip’s decision to redesign its site assumes significance when one considers the current growth rate of online travel business in India. According to a recent report by PhoCusWright, the value of the online travel market in India stood at $295 million in 2005 and is estimated to increase nearly seven-fold to $2 billion by 2008.
Sachin Bhatia, Chief Marketing Officer and co-founder, MakeMyTrip.com, said, “Nurun's experience with both the travel industry and their understanding of how to maximise brand presence on the Internet guided our decision to work with them. We won’t be changing the logo but we will be redesigning the site. As the Makemytrip.com site is a year old. We will be using newer technologies and applications. The site will be more user-friendly.”
He further said, “We will be launching the beta version in December, but the site will be launched in January. We will be configuring the packages in a far more efficient way and results will be faster.”
“Through our research and experience with online travel sites, we know the value of a solid brand reputation, particularly when it comes to online buying trends in India,” said Kais Makhlouf, Vice-president, Travel Practice, Nurun.