Top Story

e4m_logo.png

Home >> Digital >> Article

Makemytrip.com and Networkplay.in ink multi-year ad sales pact

04-April-2009
Font Size   16
Share
Makemytrip.com and Networkplay.in ink multi-year ad sales pact

Close on the heels of an exclusive ad sales pact with business social networking site LinkedIn, online ad sales firm Networkplay.in has announced its partnership with travel portal Makemytrip.com for an ad sales alliance. The strategic alliance between the two is not new, however, the contract signed was for a short period, which has now been renewed for a multi-year period.

Rajesh Nair, Co-founder & VP – Distribution, NetworkPlay, said, “Makemytrip is a leader in the travel space and we are excited to partner them to showcase the value of their audience in the marketplace.”

Sachin Bhatia, Co-founder of Makemytrip.com, said, “We evaluated a couple of ad networks and concluded that NetworkPlay’s sales team is the best suited to monetise our audience and they showed tremendous passion for the business and also proved their mettle during our initial trial period. To me it was a natural progression to sign them as our official partners. I am now fully convinced on the partnership and look forward to a wonderful relationship.”

Makemytrip claims to attract users of over 1.4 million with page views of over 40 million, while the average time spent by a consumer is 12.1 minutes.

NetworkPlay.in commenced its operations in the last quarter of 2008 and has shown traction over the last couple of months with both publisher acquisition and advertising sales.

This year definitely will be a year to watch out for in the ad-network space with at least a dozen networks in the marketplace, which only suggests that there will be consolidation going forward.

Also read:

LinkedIn partners with Networkplay.in to expand advertising sales in India

Online vertical ad network Networkplay.in to break even in 2009

Tags

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’