After venturing into the Indian market with its online ticket booking operations, MakeMyTrip is all set to provide ticketing through mobile phones to Indian travellers.
Speaking to exchange4media, Sachin Bhatia, Co-founder and Chief Marketing Officer, MakeMyTrip, said, “We will be starting m-ticketing services within 35 days. It will be a subscription-based free-of-cost service, which anybody can access by sending an SMS to 67678747 by typing AIR.”
The portal will then send its ‘Lowest Airfare’ service details to the customer, who then has to make a choice and give his credit card details for booking a ticket. Travellers could also reschedule or cancel their flights through the same service, he added.
The portal has tied up with ACL Wireless for the launch of its m-ticketing service, which will be available throughout India.
The leading ticketing portal is also planning to come out with a WAP site so that GPRS enabled customers can access the site through their mobile phones. The service would take two-and-a-half months to become operational, Bhatia informed.
Elaborating on the performance of their newly launched India operation, Bhatia said, “We are getting very encouraging response and booking more than 100 tickets everyday.”
He also informed that from September 26, MakeMyTrip would be starting countrywide print campaigns for promoting the travel portal.
Recently, Air Deccan started providing m-ticketing for the first time in India.
MakeMyTrip, which started its operations in 2000 in the US, recorded over Rs 100 crore revenue last year and is targeting to double the figure to Rs 200 crore in the current fiscal. SoftBank Asia Infrastructure Fund (SAIF) recently acquired a 50 per cent stake in the company to boost its growth plans.