Top Story

e4m_logo.png

Home >> Digital >> Article

MakeMyTrip bullish about Indian market revenues surpassing its US earnings

04-November-2005
Font Size   16
Share
MakeMyTrip bullish about Indian market revenues surpassing its US earnings

After acquiring 15,000 customers within two months of commencing Indian operations, the e-ticketing portal, Makemytrip, claims that its Indian revenues will surpass that from the US within two years. The company aims to acquire 100,000 customers within six months in India.

“This year our Indian operation will contribute 15-20 per cent of our total revenue. In the next financial year, the share may go up to 35 per cent. In the 2007-08, the revenue share from our Indian operations will surpass our revenue collection from US market,” said Deep Kalra, Founder & CEO, MakeMyTrip.

On the reasons behind the company’s optimism on the Indian market, he said, “In India, the competition is the least and scalability is high. We are adding 500 customers per day and aim to accumulate one lakh customers within six months’ time.”

Kalra also informed that within two months, Makemytrip will come out with ‘Dynamic Packaging’, a discount promotion for those buying both hotel and an air ticket together. “Plans are afoot for special concessions to the corporate sector for e-booking and a ‘corporate module’ will be launched soon,” he added.

MakeMyTrip, which started its operations in the US in 2000, recorded over Rs 100 crore in revenues last year, and is looking to double this figure in the current fiscal.

Tags

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The new brand philosophy to go live on 15th October 2017 during the telecast of Zee Rishtey Awards

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats...

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited