Make In India Week (MII Week), held in Mumbai from February 13-18, raked in Rs 15.2 lakh crore in investment commitments say reports. In terms of media coverage, at its peak, there were some 3,200 articles on MII Week the world over (this includes only those published online). Overall, nearly 10,000 separate articles were tracked online by research agency Meltwater, leading to a potential reach of more than 34,000 million over the course of the week.
Unsurprisingly, the vast majority of media coverage was from India but MII Week also saw extensive coverage in the US (2,807 articles), Sweden (238), China (254), Canada (185), UK (135) and Australia (72). According to Meltwater, Business Standard had the most articles -- (387), followed by the Economic Times.
The vast majority of the articles were positive, with the exception being on February 15 (Day 3), which saw the most articles as well as the most negative sentiment for any given day. A reason for this could be the breaking out of a fire at Girgaum, which was hosting one of the cultural venues on the sidelines of MII Week
"Undoubtedly the ‘Make In India’ week organized by the central government was the talk of the town. Top media outlets worldwide covered the event and more than 10,000 articles were published over the five days of the event. ‘Make In India’ campaign certainly is one of the most successful initiatives of the prime minister's office and many big projects were signed during the event and hence we saw such large number of editorial articles at a global level," said Nitin Bhatia, Director (Agency Partnerships) at Meltwater India.
On the brand side, we saw a number of brands associate with MII Week, for example, PepsiCo, MTV, Amul, HUL, Nestle, Coca Cola, Mahindra, etc. However, surprisingly, brand activity on Twitter was quite muted, though the event itself got a high degree of publicity.
"Meltwater was closely monitoring the popularity of the ‘Make In India’ week over social media. More than 70,000 posts featuring the event were tracked. This time we added Instagram monitoring to the list as the platform has gained a lot of popularity among Indians. After Twitter, it was no surprise that Instagram was the second most popular platform. We picked around 3,000 Instagram posts during the event," added Bhatia.
Overall, the sentiment for the event on social media was also quite positive with Meltwater reporting a positive sentiment score above 75 per cent.