Top Story

e4m_logo.png

Home >> Digital >> Article

Make in India rocks social media

30-September-2014
Font Size   16
Share
Make in India rocks social media

Ever since its launch in the US last week, the Government’s Make in India campaign has garnered much interest among commentators and dominated conversation on social media.

The live digital access to the launch was powered by Digiqom, in partnership with CII, that included “updates on Twitter and Facebook, post event reactions on YouTube, and a live blog set up on a micro-site,” says a communication from Digiqom. 

According to a report by Simplify360, there were 17,134 people participating in the conversation on Twitter, with 52,261 tweets about the initiative with a potential impression of 9,00,839,182. 

At its peak, it was at number two in worldwide trends, with 103 countries engaging in the discussion. After India, which contributed 71.09 per cent of the tweets, the US followed by contributing 3.47 per cent tweets.

Even as netizens debated on the catch phrase and the logo and the technology that powered the presentation (there were reports of how Chinese USB drives were used for the presentation), it went on to become one of the most successful campaigns by the BJP government, which has been playing the digital game to its advantage.

“It is interesting to see a very successful campaign by Government of India and using Social media as one of the most important pillar for the launch. This is an important signal to investors. The campaign is a global success by trending worldwide. It also saw tweets from 103 countries,” said Vang Lian, Head of Research, Simplify360.

See accompanying info graphic for more.
 

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.