Ever since its launch in the US last week, the Government’s Make in India campaign has garnered much interest among commentators and dominated conversation on social media.
The live digital access to the launch was powered by Digiqom, in partnership with CII, that included “updates on Twitter and Facebook, post event reactions on YouTube, and a live blog set up on a micro-site,” says a communication from Digiqom.
According to a report by Simplify360, there were 17,134 people participating in the conversation on Twitter, with 52,261 tweets about the initiative with a potential impression of 9,00,839,182.
At its peak, it was at number two in worldwide trends, with 103 countries engaging in the discussion. After India, which contributed 71.09 per cent of the tweets, the US followed by contributing 3.47 per cent tweets.
Even as netizens debated on the catch phrase and the logo and the technology that powered the presentation (there were reports of how Chinese USB drives were used for the presentation), it went on to become one of the most successful campaigns by the BJP government, which has been playing the digital game to its advantage.
“It is interesting to see a very successful campaign by Government of India and using Social media as one of the most important pillar for the launch. This is an important signal to investors. The campaign is a global success by trending worldwide. It also saw tweets from 103 countries,” said Vang Lian, Head of Research, Simplify360.
See accompanying info graphic for more.