Magzter has recently launched a new advertising platform for the magazine titles inside its iOS and Android apps. Magzter now enables advertisers to reach out to millions of potential customers by showcasing interactive advertisements inside the most sought after digital magazines.
With Magzter having millions of users reading 8,000+ magazines across 30+ categories, advertisers can target their advertisements at a specific country/language/category to achieve desired results. The full page ads on Magzter lead to better engagement on any device, whether it is a smartphone or a tablet.
According to the press release, Magzter offers full-page interactive ads that can be inserted into any digital magazine, irrespective of the device the user is reading from. The ads are non-intrusive to users and advertisers get the best exposure since their ads will have the full 'share of voice' on the ad page with no other competing ads. The non-intrusive nature of the ads served by Magzter Ad Network get high click-through rates of up to 20 per cent unlike traditional web inventory, where click-through rates are lower than 1per cent. Based on the goal of their ad campaign, advertisers can choose from various interactive ad forms such as video ads, catalogue ads, swipe interactive ads, event reminder ads, mini games, and usage of floating elements & location pointers, to innovatively attract the readers.
Magzter has more than 1,800 popular Indian magazines including India Today, Outlook, Filmfare, Femina, GQ India, Reader's Digest India, Autocar India, Forbes India and BBC TopGear India. Magzter Ad Network is the definitive way to reach these premium magazine readers, who are most likely to get influenced by the interactive and immersive advertisements that appear in between the pages of the digital magazines.
The company has also appointed Niket N. Tambe as Vice President of Ad Sales. Tambe, who brings in valuable ad marketing experience from his previous roles with Network18, India Today and Hindustan Times, will henceforth drive Magzter's strategies to accelerate advertisement revenues.