Top Story


Home >> Digital >> Article dons a new avatar

Font Size   16 dons a new avatar, BCCL’s property site, has recently been revamped site. The site is now packed with features and tools that have been created after intense user research, client feedback and rigorous product development.

The new and enhanced features of include ‘Budget Homes’, which caters to individuals looking to buy economical properties. This is keeping in mind that majority of users on property sites are interested in properties below Rs 60 lakh. ‘NRI Section’ is another added feature dedicated to investment requirements and information needs of the NRI community. The site gives them the chance to choose from a privileged range of residential projects offered by the best real estate brands in the country.

Commenting on the new site, R Sundar, President, Times Business Solutions, said, “’s intuitive services and enhanced interactivity have led to a 200 per cent increase in response and contacts through the site, with over 1.8 crore page views a month and many more responses generated offline due to’s free contact information visibility services.”

“Change is the only constant - and now, we feel that users are ready for a more mature site and so we are taking to the next level, creating a product with special focus on navigation, user-friendliness, and return on investment for our users, clients and advertisers,” he added. Sundar further claimed, “ has attained the No.1 position in the online real-estate space in just over nine months of its launch. With over five lakh properties listed, and over 80,000 buyers hitting the site daily, has witnessed unprecedented growth, both in quantity and quality, and has also been adjudged by independent surveys as the Most Preferred and User Friendly Property Site in India.”


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video