dons a new avatar dons a new avatar

Author | exchange4media News Service | Wednesday, Jul 04,2007 9:04 AM

A- dons a new avatar, BCCL’s property site, has recently been revamped site. The site is now packed with features and tools that have been created after intense user research, client feedback and rigorous product development.

The new and enhanced features of include ‘Budget Homes’, which caters to individuals looking to buy economical properties. This is keeping in mind that majority of users on property sites are interested in properties below Rs 60 lakh. ‘NRI Section’ is another added feature dedicated to investment requirements and information needs of the NRI community. The site gives them the chance to choose from a privileged range of residential projects offered by the best real estate brands in the country.

Commenting on the new site, R Sundar, President, Times Business Solutions, said, “’s intuitive services and enhanced interactivity have led to a 200 per cent increase in response and contacts through the site, with over 1.8 crore page views a month and many more responses generated offline due to’s free contact information visibility services.”

“Change is the only constant - and now, we feel that users are ready for a more mature site and so we are taking to the next level, creating a product with special focus on navigation, user-friendliness, and return on investment for our users, clients and advertisers,” he added. Sundar further claimed, “ has attained the No.1 position in the online real-estate space in just over nine months of its launch. With over five lakh properties listed, and over 80,000 buyers hitting the site daily, has witnessed unprecedented growth, both in quantity and quality, and has also been adjudged by independent surveys as the Most Preferred and User Friendly Property Site in India.”

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