Blazar, a unit of GroupM, has won the digital media mandate for property portal Magicbricks. The win comes on the back of a multi-agency pitch.
The incumbent on the account is ZenithOptimedia. The account size could not be ascertained at the time of filing the report.
Sudhir Pai, Business Head, Magicbricks said, “Blazar’s vision of delivering the full value of digital media marketing through data and technology convergence and expertise in audience planning, fit our requirement for a partner. It has shown promise in being aligned to our core needs of being agile in a fast-growing data-driven category and being able to leverage resources to create effective media plans not just for the core Magicbricks brand, but also for specific sections/sub-brands that we are promoting for our users’ benefit.”
Commenting on the win, Kumar Awanish, Director, Business and Alliances, Blazar said, “We are delighted to be working for Magicbricks and leveraging digital media to garner them maximum exposure. For us, it is not just about the campaign, it’s about the commitment we have given, the responsibility we have taken and the promise to deliver. With such a reputed client reposing its faith in us, we look forward to delivering innovative and targeted campaigns that add the maximum value to India’s no.1 property portal.”
For the record, Magicbricks is one of the biggest online property portals from the Times Group, with over 600000 active listings from across the country.
Blazar is one of the emerging media agencies with end-to-end expertise in digital and creative media solutions. The agency manages digital media and creative solutions for clients across verticals that include Domino’s, Honda, Makemytrip and OLX.