Top Story

e4m_logo.png

Home >> Digital >> Article

Maggi crisis gets 4.43 lakh social media conversations

10-June-2015
Font Size   16
Share
Maggi crisis gets  4.43 lakh social media conversations

India’s one of the most well known brands Maggi has been at the centre of a storm lately for alleged lead content in it leading to bans and recalls in many states.

http://www.exchange4media.com/others/retailers-pull-maggi-off-shelves-as-state-govts-order-probe-on-samples-ban-sale_60285.html

Even brand ambassadors for the popular instant noodle brand have not been spared with news of the likes of Madhuri Dixit and Amitabh Bachchan likely to be dragged to the courts.

http://www.exchange4media.com/others/-madhuri-dixit-amitabh-bachchan-and-preity-zinta-dragged-under-scanner-over-maggi-crisis_60230.html

Simplify360 did an analysis of chatter around the controversy over the past few weeks and found that the issue has gotten 4.43 lakh social media mentions with an average of 19,277 mentions per day since the controversy started.

Most of the conversations took place on Twitter, to the tune of 437,621. The intense discussion was in some ways boosted because of the interest shown by media houses.



Nearly 28 per cent of all mentions were what Simplify360 classified as “Assurance” mentions; these were the ones where the audience were not really sure whether Maggi was actually guilty of the transgression. There were a further 16 per cent mentions that asked for an honest answer on the ingredients. One example of this is a post which says, “Pl answer simple question whether Maggie contain ingredients which are in any way related to pig,pl answer it yes or no. We don't need commercial reply. It is a matter of trust. So pl. say yes or no”

The general tone of the posts tends to suggest a high degree of disbelief and hurt that a trusted brand would stray from the path.



In this week's chillout, Gupta shares her weekend routine that not only helps her deal with the high stress of corporate life but also allows her to create some cherished memories. Read on…

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

Nikhil Kumar will report to Paritosh Srivastava, COO, Publicis India

On the back of resounding success of its maiden work for Motilal Oswal, Mullen Lintas has introduced a sequel in different settings; again, reinforcing the image of Motilal Oswal as ‘Experts in Equity...

Sony Ten 1 took over Star Sports 1 Hindi to lead the sports genre with three of its properties making it to the Top 5 Programs for BARC Week 46