Madison Media continues to handle the digital mandate for Airtel brand and media. The agency, however, does not handle search marketing for Airtel.in.
Highly placed sources within media circles indicate that Resultrix, which is part of the ZenithOptimedia Group, is touted to handle the search marketing business for Airtel.in.
Madison Media today works with many marquee clients in the digital space, including Airtel, Mondelez/Cadbury, Marico, Levis, Budweiser, Asian Paints, BJP, Raymond, Yatra.com, Fiama diWills, and many other clients.
JWT and Taproot India handle the creative duties of the brand.