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Madison Media continues to hold digital mandate for Airtel

12-April-2014
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Madison Media continues to hold digital mandate for Airtel

Madison Media continues to handle the digital mandate for Airtel brand and media. The agency, however, does not handle search marketing for Airtel.in.

Highly placed sources within media circles indicate that Resultrix, which is part of the ZenithOptimedia Group, is touted to handle the search marketing business for Airtel.in.

Madison Media today works with many marquee clients in the digital space, including Airtel, Mondelez/Cadbury, Marico, Levis, Budweiser, Asian Paints, BJP, Raymond, Yatra.com, Fiama diWills, and many other clients.

JWT and Taproot India handle the creative duties of the brand.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

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