Top Story

e4m_logo.png

Home >> Digital >> Article

Madison appoints Rajdeep Bhattacharyya as Director, Digital

28-June-2011
Font Size   16
Madison appoints Rajdeep Bhattacharyya as Director, Digital

Madison Media has roped in Rajdeep Bhattacharyya as Director, Digital, for its Delhi office. Bhattacharyya moves from Wunderman International, where he was Senior Account Director at its India office.

In his new role, Bhattacharyya will oversee the agency’s digital operations in Delhi for all existing and emerging digital media initiatives, including display, video, SEM, mobile, social and emerging media.

Commenting on Bhattacharyya’s appointment, Punitha Arumugam, Group CEO, Madison Media, said, “I am delighted to have Rajdeep join our team in Delhi and I am sure he will strengthen our already strong Digital team.”

On joining Madison, Rajdeep Bhattacharyya said, “I am excited to be a part of the Madison family and to get this opportunity to work with and learn from all of Madison Media’s digital talent, as we set about growing our digital expertise further. Integrated media approach is at the core of Madison Media’s offerings and I look forward to play a part in continuing to develop a world class media.”

He further said, “I will be working in digital and interactive marketing – across different disciplines such as media planning and buying. I will also be working on the new media such as mobile, social and search.”

Bhattacharyya has worked in companies like Wunderman International in India and W3i and Critical Mass in the US. He has been in the business for nine years and has previously worked with brands such as Hyatt, Rolex, Nokia and Mercedez-Benz.

Madison Media handles digital work for clients like Airtel, Cadbury, ITC, Levis, Britannia, Godrej, Tata Tea, Bharti AXA, and SpiceJet, among others. The company claims digital account spends of about 10-15 per cent of the total digital spends in India.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...