Mobile communications company Madhouse India is celebrating its first anniversary with the launch of SmartMAD, touted as an intelligent mobile advertising network that will offer a plethora of opportunities for advertisers and publishers. SmartMAD provides highly targeted serving capabilities on premium and long tail publisher properties. The network enables interactive HTML 5 rich media ad formats, advanced features such as frequency capping and near real time reporting.
Vinod Thadani, Chief Operating Officer, Madhouse India said, “Madhouse India is dedicated to bringing a new evolution in the mobile marketing scenario in the country, and the past year stands witness to our unprecedented efforts, paving the way for an extremely successful first year. Now, in an endeavour to take the mobile medium to greater heights, we have launched the most intelligent mobile advertising network in India and I am certain this shall further strengthen our presence in the country.”
Speaking on the road ahead, Thadani said that 2013 is more the year of mobile maturity rather than the beginning of the era. “Advertisers realise the potential of the medium, but only need direction. There are clients at different stages of readiness and that’s what makes the market interesting. Some have templatised mobile as part of their marketing campaigns, some are constantly experimenting with various technology innovations or ideas and others realise the medium’s potential and want to exploit. All they need is direction.”
Headquartered in Mumbai, Madhouse India has offices in Delhi and Bangalore, and over 100 brands under its belt. Madhouse India is a subsidiary of Madhouse Inc., China’s largest mobile advertising network and the leading mobile marketing total solution provider. Headquartered in Shanghai, Madhouse Inc. is privately held and venture funded by TDF Capital, Gobi Partners, and JAFCO Asia. Strategic investors include D2 Communications Inc. and Nokia Growth Partners.