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Macmerise appoints Insomniacs as its digital agency

14-November-2016
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Macmerise appoints Insomniacs as its digital agency

Digital agency, Insomniacs has been appointed as the digital partner for Macmerise, one of the leading phone cover brands. Imsomniacs will be taking over the responsibilities of all digital and creative services for the brand.

Macmerise offers innovative and visually appealing products such as phone covers, laptop skins and power banks of various genres to their customers. The USP of the brand were its tie-ups with Marvel Comics, DC Comics, Star Wars and Disney, which allowed them to use the famous artworks as designs for phone covers. Macmerise was looking for an agency to help them stay ahead of competition and after five pitch presentations from different agencies, Insomniacs was selected as its final agency.

Partnering up with Insomniacs, the co-ordinated work between the two firms began mid-August with Macmerise setting a very specific brief for the agency to follow through, including the need for enhancement of organic traction for the social media pages along with a steep rise in sales for the products, required as a service from the agency also included the duty of ORM for the brand’s presence over social networking platforms.

Commenting on the development, Macmerise co-founder, Binal Mandani said, “We are excited to collaborate with Insomniacs in creating a distinct identity for Macmerise. It is an interesting amalgamation of similar minds working in an interesting space and create content which is appealing to an audience at large. We look forward to the amazing output that will be coming from the agency in the days to come.”

Commenting on the win, Insomniacs co-founder, Ankur Agarwal said, “Macmerise has been one of the top companies in this particular segment and we are proud to have this brand on board because it is one of leading brands in the phone accessory segment. This particular market is heavily crowded and with some major players it will be important for us to differentiate the brand, keeping in mind the challenges faced by a customer when it comes to online shopping. We are looking forward to work with Macmerise and ensure that we create a niche for them in this heavily clustered market.”

Insomniacs clientele includes Adani – The Belvedere Golf Club, Mayfair and Ganesh Housing among many others.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.