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M Corp Global introduces Spice mobile phones; ropes in Priyanka Chopra as brand ambassador

08-June-2005
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M Corp Global introduces Spice mobile phones; ropes in Priyanka Chopra as brand ambassador

Now consumers can spice up their lives by possessing a new range of cell phones, introduced by M Corp Global, a multifaceted global management group. It made its foray in the Indian handset market by unveiling Spice range of mobile phones in the Capital yesterday.

Targeted at the entry, mid and premium segment the new range of phones, which includes S 500, S 550, and S 600, was introduced by Bollywood actress Priyanka Chopra. The company has roped in Priyanka Chopra as their brand ambassador.

Bhupendra Kumar Modi, Chairman M Corp Global, said, “India is on the threshold of new era, the increasing intellectual capital and bullish economy has been instrumental in its tremendous growth. We, at Spice by the virtue of our technical knowledge and expertise are all set to transform and redefine the mobile handset market in India.”

Priced at Rs 2500 and upwards, the handsets will be initially available in North India and then the company will tap the Eastern market. By the end of the year the different ranges of Spice mobiles will be available across India.

The company, which made its debut in the handset market, which is estimated to be around Rs 9000-10, 000 crore didn’t divulge the market share that they are aiming to capture. Kunal Ahooja, CEO, Mobile Phones, Spice Net, said, “We want to leverage the opportunity at the entry level by offering differentiated features and affordable pricing. We want to enhance the value for the user.”

However, M Corp Global has set a target of selling one million handsets by the end of the first year of its operations. Besides, they are also looking at opening their manufacturing unit at Baddi in Himachal Pradesh by the end of this year.

As far as the distribution strategy is concerned, the company will be basically marketing its product through regional and state distributors. As part of the promotional mix the company is basically looking at below-the-line activities like roadshows, and outdoor advertising. The print campaigns and TVCs will be rolled out shortly.

There are plans to introduce three new models in the next two months, informed Ahooja.

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