Top Story

e4m_logo.png

Home >> Digital >> Article

L&T Mutual Fund tells women, "DontJustSignHere"

05-March-2016
Font Size   16
Share
L&T Mutual Fund tells women, "DontJustSignHere"

 Through their latest digital campaign, L&T Mutual Fund is communicating a generally untold message but very important one----- #DontJustSignHere. The objective behind this is to ask women to take a step back and get involved before they sign on the dotted line.

 On the eve of Women’s Day, L&T Mutual Fund is asking women to be more involved in their investment decision making by telling them to follow 4 simple steps – Ask, Research, Participate and then Invest.

 L&T Mutual Fund, through its digital campaign aims to reach out to approximately 1 crore women via various social and digital platforms. The intent of #DontJustSignHere is communicated through various forms of content such as articles and videos which rest on a dedicated microsite developed by L&T Mutual Fund (www.dontjustsignhere.com ). The campaign would last for a period of 15 days, from March 4, 2016 to March 18, 2016.

 Speaking on this initiative, Kailash Kulkarni, CEO of L&T Investment Management Limited said, “Women all over the world are excelling at almost every task they take up. But when it comes to managing their money, they refrain from getting involved in the decision making process. Our campaign asks them to get involved by asking questions, researching, participating and then investing. Through this campaign, we want to communicate a simple and strong message, “DontJustSignHere”.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.