Through their latest digital campaign, L&T Mutual Fund is communicating a generally untold message but very important one----- #DontJustSignHere. The objective behind this is to ask women to take a step back and get involved before they sign on the dotted line.
On the eve of Women’s Day, L&T Mutual Fund is asking women to be more involved in their investment decision making by telling them to follow 4 simple steps – Ask, Research, Participate and then Invest.
L&T Mutual Fund, through its digital campaign aims to reach out to approximately 1 crore women via various social and digital platforms. The intent of #DontJustSignHere is communicated through various forms of content such as articles and videos which rest on a dedicated microsite developed by L&T Mutual Fund (www.dontjustsignhere.com ). The campaign would last for a period of 15 days, from March 4, 2016 to March 18, 2016.
Speaking on this initiative, Kailash Kulkarni, CEO of L&T Investment Management Limited said, “Women all over the world are excelling at almost every task they take up. But when it comes to managing their money, they refrain from getting involved in the decision making process. Our campaign asks them to get involved by asking questions, researching, participating and then investing. Through this campaign, we want to communicate a simple and strong message, “DontJustSignHere”.