L&T Infotech unveils new brand identity as LTI; aims to accelerate clients' digital transformation

L&T Infotech unveils new brand identity as LTI; aims to accelerate clients' digital transformation

Author | exchange4media News Service | Friday, May 05,2017 7:56 AM

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L&T Infotech unveils new brand identity as LTI; aims to accelerate clients' digital transformation

Larsen & Toubro Infotech has launched its new brand identity LTI on Thursday. The announcement came at an opportune time as LTI celebrates its 20th anniversary in 2017. L&T Infotech propositioned LTI as a leading partner in solving challenges of the digital and physical convergence around the world.

The global technology, consulting, and digital solutions company introduced LTI with the tagline ‘Let’s Solve.’ The core idea of the brand, ‘Pioneering Solutions in a Converging World’ wishes to drive the organization to design, innovate, and invest in solutions that help clients accelerate their digital transformation.

“One of the fundamental shifts of this century is the blurring lines between digital and physical world. Our clients want us to enable them to stay competitive in a more dynamic world where bricks and bytes are seamlessly connected. The stunning and purposeful transformation of our brand reinforces our strategic intent to build these capabilities and our deep commitment to bring new ideas and approaches to every partnership,” said Sanjay Jalona, CEO and Managing Director, LTI.

The new visual language is designed around the concept of  ‘Mosaic.’  It is an imaginative representation of how LTI brings together the power of exponential technologies to deliver real business outcomes. The colors blue and orange are derived from the horizon, the ultimate symbol of convergence where the blue ocean and amber sky meet.

The company has launched the Mosaic platform with solutions for digital, analytics, IoT, automation, and cloud. It got listed in July 2016 unlocking stakeholder value and it acquired AugmentIQ in November 2016 to deepen its big data and analytics offerings. LTI continues to invest in building capabilities that its clients in various industries require to compete better.

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