Top Story

e4m_logo.png

Home >> Digital >> Article

Loop Mobile, Windchimes in social media marketing pact

10-February-2011
Font Size   16
Share
Loop Mobile, Windchimes in social media marketing pact

Loop Mobile has signed on Windchimes Communications as its social media partner to help the brand develop social media strategies and set up its social media presence.

Loop has been in operation for 15 years now, the company announced, and wants to provide customers with a thorough experience, which will include initiatives like money back for dropped calls and other free value added services for customers as well. The company plans to use social networking to ensure that their customers are aware of these services and engage with the brand.

Aside from that, Windchimes also plans to help build a strong community connect in Mumbai, where Loop has its operations, and also to leverage the social medium to identify and resolve complaints and issues with the service.

Arif Ali, Head of Brand & Communications, Loop Mobile (India) Ltd, said, “Today, mobile telephony is a necessity and consumers are more discerning and quality conscious than they ever were in the past. With the rapid adoption of social media, it is clear that if we need to stay connected with our subscribers, using all possible means of media, including social media. We wanted to partner with an organisation which has the understanding and user insights to the changing social environment.”

Nimesh Shah, Head – Maven, Windchimes Communications, said, “It feels good to be associated with Loop Mobile, one of the longest standing mobile service providers in the country. Telecom is a very dynamic industry and the rollout of Mobile Number Portability has made it that much more competitive. By effectively using social media, we hope to create greater awareness and equity for the brand, thereby leading to meeting of business objectives.”
 

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group