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Local look, global reach: Hindustan goes online

02-March-2004
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Local look, global reach: Hindustan goes online

Hindi news goes cyber as Hindustan Times group kicks off HindustanDainik.com - the first-ever Hindi newspaper portal with interactive features. Initially coming up with Delhi and Patna editions on the net, the group will rope in its Lucknow, Ranchi, Bhagalpur, Muzaffarpur and Varanasi editions within a fortnight.

"HindustanDainik.com has the biggest resources of Hindi content on the web," claimed Sanjay Trehan, Chief Executive - Internet, HT Media Ltd. "After consolidating HindustanTimes.com as a premier news website, it was quite logical to extend our growth in vernacular languages. Hindi, we feel, is going to take us to the next big level," he observed. Trehan referred to the Hindi version of Microsoft Office Suite, anticipating the tongue to be the "next killer application".

The portal is designed to be city-centric in content. "With HindustanDainik.com, we will localise through the highly local content, and at the same time, go global with our presence on the web," said Mrinal Pandey, Editor-In-Chief, Hindustan.

Asked if the company was overreaching itself, Trehan responded: "Three million visitors surf through HindustanTimes.com each month, and with Hindi in our fold, we will be able to rope in new surfers and beef up coverage of localised content."

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