Local insights, global experiences at CNN’s new digital destination – CNNGO

Local insights, global experiences at CNN’s new digital destination – CNNGO

Author | exchange4media News Service | Saturday, Oct 03,2009 7:06 AM

Local insights, global experiences at CNN’s new digital destination – CNNGO

CNN has introduced a unique digital destination christened CNNGo, which aims to be the ultimate insider guide for Asia’s greatest cities and an indispensable city lifestyle resource.

Updated dozens of times throughout the day, CNNGo initially focuses on six cities – Bangkok, Hong Kong, Mumbai, Shanghai, Singapore, and Tokyo – with more to be added in the coming months.

CNNGo compiles the best each city has to offer, often dishing up the unexpected. While the convenient Eat, Shop, Sleep, Drink and Play sections cover the essentials, like places to go, things to see, must-do events, hidden gems or city secrets, the site goes beyond that to provide real insight and experiences of these cities and their surrounds.

The CNNGo content is provided by insiders. The editorial management team is based in Hong Kong and each city section is run by locally-based City Editors with on-the-ground expertise and insider knowledge. They in turn work with local professional writers, journalists, video/photographers, bloggers and more. The site also reaches out to CNN’s vast resources of regional anchors and correspondents. Video and other multimedia are key constituents of this site.

Nick Wrenn, Vice President - Digital Services, CNN International, commented, “CNNGo is an exciting and timely addition to the CNN Digital Network, delivering unrivalled insights through editorial excellence and local knowledge. We look forward to it becoming the definitive lifestyle destination for our global audience.”

Andrew Demaria, Editor-in-Chief, CNNGo, said, “CNNGo is meant to be fun. It celebrates from an insider’s view all that makes up these amazing cities – the good, the not so good and the outright strange. It is for anyone who is interested in these places, not only for things to do or places to go, but for really discovering more about the city’s true character.”

CNNGo will be visible across CNN’s platforms, including on-air, online and mobile in the coming months.

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