Top Story

e4m_logo.png

Home >> Digital >> Article

Livemint.com website now available on mobile phones

30-September-2008
Font Size   16
Share
Livemint.com website now available on mobile phones

Livemint.com, the online edition of business daily Mint, is now also available on mobile handsets. The mobile edition offers round-the-clock business news, updates on markets, corporate news and Mint’s other popular sections on personal finance, gadgets and travel.

Sandeep Bhushan, Chief of Operation, Mint, said, “Mint and Livemint are targeted at business readers for whom time is an issue. We found it naturally progressive for Mint to make itself available on mobile as all these people have access to high-end phones.”

He further said, “It is a free service that anybody, anywhere in the world who has a browser can log on to the site. We are promoting this through print and online media and also have plans to build it on VAP. O&M is the agency that has designed all the print and Internet ads for us.”

A mobile surfer can access markets section to gain information on top gainers and losers, global and sector-wise indices, in-depth coverage on equities with intra-day market updates, company results and premium columns from analysts and experts. One can also interact with the mobile content by commenting on stories and participating in the daily polls.

The mobile surfer can read the full story with related images by clicking on a particular news item.

To access the mobile edition of Livemint, one needs to type the URL m.livemint.com in the web browser installed in a GPRS-enabled phone or SMS ‘livemint’ to 54242.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...