Livemint.com, the online edition of business daily Mint, is now also available on mobile handsets. The mobile edition offers round-the-clock business news, updates on markets, corporate news and Mint’s other popular sections on personal finance, gadgets and travel.
Sandeep Bhushan, Chief of Operation, Mint, said, “Mint and Livemint are targeted at business readers for whom time is an issue. We found it naturally progressive for Mint to make itself available on mobile as all these people have access to high-end phones.”
He further said, “It is a free service that anybody, anywhere in the world who has a browser can log on to the site. We are promoting this through print and online media and also have plans to build it on VAP. O&M is the agency that has designed all the print and Internet ads for us.”
A mobile surfer can access markets section to gain information on top gainers and losers, global and sector-wise indices, in-depth coverage on equities with intra-day market updates, company results and premium columns from analysts and experts. One can also interact with the mobile content by commenting on stories and participating in the daily polls.
The mobile surfer can read the full story with related images by clicking on a particular news item.
To access the mobile edition of Livemint, one needs to type the URL m.livemint.com in the web browser installed in a GPRS-enabled phone or SMS ‘livemint’ to 54242.