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LIQVD Asia wins Digital Media & Marketing mandate for RR Kabel

19-August-2016
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LIQVD Asia wins Digital Media & Marketing mandate for RR Kabel

LIQVD Asia, the digital driven marketing communications agency has won the digital mandate for RR Global in a multi-agency pitch. LIQVD Asia will take care of all its Digital Media & Marketing Mandate. The multi-agency pitch was held over a period of two months with 9 different agencies meeting the managing team of RR Group and presenting their respective strategies.

 The agency is set to establish digital media presence and social media marketing for the group’s signature brand RR Kabel. As one of the premier wire & cable companies in the world, RR Kabel is the pioneer of wire design, technology & application. Today RR Kabel, has flourished being a part of the RR Global, in the manufacturing of wires & cables & other electrical consumer durable products business.

Kirti Kabra, Director, RR Kabel said “Our requirement for bringing a digital agency on board was driven by our desire to be digitally right. We realized that with our purpose across 73 countries, we had to keep not just the products but the business as well relevant to the changing times. Among the various agencies that we met, LIQVD Asia provided the most germane approach that met our business objectives. LIQVD Asia has impressed us with their experienced core senior members and the youthful team that will support our aspirations.”

 Speaking about the development, Arnab Mitra, Managing Director, LIQVD Asia said “RR Group has been one of the most flourishing business houses in the country and a brand that touches almost every household. For us, associating with a brand having penetration as wide as them is certainly a matter of pride.  We are here to ensure digital media gives the much needed last mile connect with the consumer which until now has been missing.”

 Rashmi Putcha, Co-founder, LIQVD Asia said “Winning the account for RR makes a very interesting case for us as we are looking forward to the digital amplification of the brand over next few months.”

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.