Liqvd Asia recently won the digital mandate for real estate company Kalpataru, in a multi-agency pitch.
A Kalpataru spokesperson said, “We wanted to partner with an agency that could embark on a digital journey with us to connect with our potential buyers. The team at Liqvd Asia boasts of experience and youthfulness that’s a much-needed mix for a brand like ours. We were impressed with their role in building several high profile brands. We are confident that with their insights of our business, they will be able to take our brand to newer heights in the digital experiential space."
The multi-agency pitch was held over a period of two months with agencies including, Interactive Avenues and Amura Marketing Technologies amongst few others.
The agency has initiated work for the company’s digital media marketing requirements from July 2015.
Speaking about their win, Zubin Nalawalla, Co-Founder and Director, Liqvd Asia mentioned, “Kalpataru has been an established premium real estate company over the last four decades and a brand to reckon. For us, associating with a brand as prominent as them is certainly a matter of pride. We are here to ensure digital media gives the much needed connect with the consumers in the housing space by providing effective communication and relevant business opportunity for Kalpataru.”
Kalpataru joins Liqvd Asia’s portfolio of clientele which includes Indiabulls Housing Finance, Celkon Mobiles, Glanbia, Adidas Originals, Legrand, Axis Bank among others.