Liqvd Asia, India won the digital media mandate for Indiabulls Housing Finance Ltd. [IBHFL] in a multi-agency pitch. The account will be handled out of the agency’s Mumbai office. Indiabulls is an Indian conglomerate with its headquarters in Gurgaon & Corporate Office in Mumbai.
Liqvd Asia will be re-launching their digital marketing initiatives immediately. The campaign for the IBHFL products will start from India and will be gradually penetrated into other markets such as UK & UAE.
Commenting on the newly signed partners, Rahat Ahmed, Marketing Head - IBHFL said, "There has been a marked shift in consumer and brand behaviour in the recent years. Digital has disrupted the way brands communicate with their customers; it allows us to engage with customers in a space where they spend most of their time. This helps us to have targeted conversations with specific audience. Digital allows us to go beyond the corporate website and humanize the brand. We are happy to have found concurrence in our thought process with Team Liqvd Asia. Innovation is an attribute that echoes in every team member of the agency for relevant and worthy solutions.”
Ankit Banga, Sr. Manager - Marketing & Communication - IBHFL commented on why the company chose LIQVD Asia. He said, “Liqvd Asia fits our requirement of a Digital Strategy & Marketing Partner as they have shown potential to be symmetrical with the core views and ideas of IBHFL. Their fresh & measured approach towards digital singled them out as the new age partner for a brand like ours’ that considers new age communication tools like digital to be one of the most critical in their marketing mix.”
Arnab Mitra, Managing Director, Liqvd Asia said, “We are overwhelmed and extremely excited to work with Indiabulls. The team will work with 100% commitment to live up to the confidence that the brand has showed in us. We would like to deliver innovative ideas ensuring maximum reach and value for IBHFL through our "Digital. On Road" strategies”