Top Story


Home >> Digital >> Article

Liqvd Asia wins digital duties of Celkon Mobiles

Font Size   16
Liqvd Asia wins digital duties of Celkon Mobiles

Liqvd Asia, a digital marketing company has bagged a new client win after a multi-agency pitch with Celkon Mobiles, a company that manufactures a wide range of Windows and Android mobile phones. Liqvd Asia will now be handling the entire digital mandate for this brand.

The agency which specializes in building digital experiences, will be designing strategies for all the digital assets of Celkon Mobiles including media buying, creatives, social media, search marketing, etc. and will lead complete Digital Services for the brand.

On the decision of appointing Liqvd Asia as its digital agency,  Murali Retineni, Executive Director, Celkon Mobiles said, “We have always been a pan India brand with significant spends on Digital but we are now planning an aggressive spike in our spends on the digital medium. We were looking for an agency that had proven capabilities in this segment and are delighted to have appointed Liqvd Asia as our digital agency. We are hopeful that together we will take the brand to new heights.”

Commenting on the new client win,  Zubin Nalawalla, Co-Founder, Liqvd Asia said, “We are excited to add Celkon Mobiles to our prestigious client list and to extend comprehensive Digital Media management to the brand. We are looking forward to working closely with the brand.”

The brand is looking at spending between Rs 15-20 crore over a period of next one year. The digital mandate for Celkon Mobiles was earlier handled by agencies like Mediavest and Foxymoron.

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016